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MAZDA SKYACTIV® TECHNOLOGY VEHICLES EXCEED SALES EXPECTATIONS

- Mazda Responds to High Global Demand for SKYACTIV TECHNOLOGY by Doubling Annual Engine Production Capacity -

Jul 3, 2012

IRVINE, Calif., July 3, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported June U.S. sales of 19,911 vehicles, representing an increase of 3.1 percent versus last year. Year-to-date sales through June are up 17.5 percent (16.0 percent DSR) versus last year, with 143,797 vehicles sold.

Key June sales notes:

  • In response to global demand far outstripping expectations for Mazda's SKYACTIV® TECHNOLOGYMazda Motor Corporation has announced it will double production capacity of the state-of-the-art powertrain at its engine plant in Hiroshima, Japan.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for June (comprised of CX-5 and certain models of Mazda3) account for 55 percent of the company's total sales for the month.
  • Mazda3 had its best June since 2008 with 8,835 vehicles sold. In particular, the SKYACTIV-equipped model represented 73.6 percent of Mazda3 vehicles sold for the month.
  • The all-new 2013 Mazda CX-5 is proving to be a popular choice as the award-winning compact crossover SUV remains one of the fastest-turning vehicles in the industry, with many dealers reporting more customers than inventory.  In its fourth full month of sales, 4,551 CX-5s were sold in June, representing a 15.0 percent increase from last month.  
  • As summer heats up, the Mazda MX-5 had its best June since 2008 with 659 vehicles sold.

Mazda Motor de Mexico (MMdM) reported June sales of 2,084 vehicles, up 5.0 percent versus June of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

   

Month-To-Date

Year-To-Date

 
                               
   

Jun   

 

Jun   

 

%

 

% MTD

Jun   

 

Jun   

 

%

 

% YTD

   

2012

 

2011

 

Change

 

DSR

2012

 

2011

 

Change

 

DSR

 
                                 

Mazda2

 

938

 

1,081

 

(13.2)%

 

(16.4)%

10,151

 

7,440

 

36.4%

 

34.7%

 

Mazda3

 

8,835

 

8,612

 

2.6%

 

(1.2)%

59,527

 

51,544

 

15.5%

 

14.0%

 

Mazda5

 

1,013

 

1,659

 

(38.9)%

 

(41.2)%

6,945

 

11,781

 

(41.0)%

 

(41.8)%

 

Mazda6

 

1,410

 

1,968

 

(28.4)%

 

(31.0)%

25,369

 

15,572

 

62.9%

 

60.8%

 

MX-5 Miata

 

659

 

507

 

30.0%

 

25.2%

3,426

 

3,085

 

11.1%

 

9.6%

 

RX-8

 

1

 

65

 

(98.5)%

 

(98.5)%

80

 

479

 

(83.3)%

 

(83.5)%

 

CX-5

 

4,551

 

-

 

N/A

 

N/A

16,031

 

-

 

N/A

 

N/A

 

CX-7 *

 

672

 

2,631

 

(74.5)%

 

(75.4)%

10,659

 

15,586

 

(31.6)%

 

(32.5)%

 

CX-9

 

1,831

 

2,429

 

(24.6)%

 

(27.4)%

11,108

 

15,539

 

(28.5)%

 

(29.4)%

 

Tribute

 

1

 

355

 

(99.7)%

 

(99.7)%

501

 

1,353

 

(63.0)%

 

(63.4)%

 
                                 

Total Vehicles

                               
                                 

CARS

 

12,856

 

13,892

 

(7.5)%

 

(10.9)%

105,498

 

89,901

 

17.3%

 

15.8%

 

TRUCKS

 

7,055

 

5,415

 

30.3%

 

25.5%

38,299

 

32,478

 

17.9%

 

16.4%

 
                                 

TOTAL

 

19,911

 

19,307

 

3.1%

 

(0.7)%

143,797

 

122,379

 

17.5%

 

16.0%

 
                                 
                                 

MEMO:

                               
                                 

IMPORT CAR

 

11,446

 

11,924

 

(4.0)%

   

80,129

 

74,329

 

7.8%

     

IMPORT TRUCK

 

7,054

 

5,060

 

39.4%

   

37,798

 

31,125

 

21.4%

     

IMPORT TOTAL

 

18,500

 

16,984

 

8.9%

   

117,927

 

105,454

 

11.8%

     
                                 

DOMESTIC CAR

 

1,410

 

1,968

 

(28.4)%

   

25,369

 

15,572

 

62.9%

     

DOMESTIC TRUCK

 

1

 

355

 

(99.7)%

   

501

 

1,353

 

(63.0)%

     

DOMESTIC TOTALS

 

1,411

 

2,323

 

(39.3)%

   

25,870

 

16,925

 

52.9%

     

Selling Days

 

27

 

26

       

155

 

153

         
                                 

* Mazda CX-7 has been discontinued as of the 2012 model year.

                   

SOURCE Mazda North American Operations

For further information: Halie Schmidt, Mazda Information Bureau, +1-949-223-2308, or Jeremy Barnes, Mazda North American Operations, +1-949-727-6844

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