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MAZDA REPORTS JULY SALES

- Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July -

Aug 1, 2012

IRVINE, Calif., Aug. 1, 2012  /PRNewswire/ -- Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

  • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
  • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

 

Month-To-Date

Year-To-Date

Jul

Jul

%

% MTD

Jul

Jul

%

% YTD

2012

2011

Change

DSR

2012

2011

Change

DSR

Mazda2

905

1,072

(15.6)%

(8.8)%

11,056

8,512

29.9%

29.9%

Mazda3

9,027

9,288

(2.8)%

5.0%

68,554

60,832

12.7%

12.7%

Mazda5

994

1,186

(16.2)%

(9.5)%

7,939

12,967

(38.8)%

(38.8)%

Mazda6

1,289

2,543

(49.3)%

(45.3)%

26,658

18,115

47.2%

47.2%

MX-5 Miata

590

569

3.7%

12.0%

4,016

3,654

9.9%

9.9%

RX-8

-

65

(100.0)%

(100.0)%

80

544

(85.3)%

(85.3)%

CX-5

4,208

-

N/A

N/A

20,239

-

N/A

N/A

CX-7

324

3,152

(89.7)%

(88.9)%

10,983

18,738

(41.4)%

(41.4)%

CX-9

1,979

2,640

(25.0)%

(19.0)%

13,087

18,179

(28.0)%

(28.0)%

Tribute

2

268

(99.3)%

(99.2)%

503

1,621

(69.0)%

(69.0)%

Total Vehicles

CARS

12,805

14,723

(13.0)%

(6.1)%

118,303

104,624

13.1%

13.1%

TRUCKS

6,513

6,060

7.5%

16.1%

44,812

38,538

16.3%

16.3%

TOTAL

19,318

20,783

(7.0)%

0.4%

163,115

143,162

13.9%

13.9%

MEMO:

IMPORT CAR

11,516

12,180

(5.5)%

91,645

86,509

5.9%

IMPORT TRUCK

6,511

5,792

#

12.4%

44,309

36,917

20.0%

IMPORT TOTAL

18,027

17,972

0.3%

135,954

123,426

10.2%

DOMESTIC CAR

1,289

2,543

(49.3)%

26,658

18,115

47.2%

DOMESTIC TRUCK

2

268

(99.3)%

503

1,621

(69.0)%

DOMESTIC TOTALS

1,291

2,811

(54.1)%

27,161

19,736

37.6%

Selling Days

25

27

180

180

 

 

SOURCE Mazda North American Operations

For further information: Nick Beard, +1-949-727-6567, or Jeremy Barnes, +1-949-727-6844, both of Mazda North American Operations

July Sales Results
(113 KB)

 

July Sales Release PDF
(225 KB)

 

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