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MAZDA REPORTS JULY SALES

- Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July -

Aug 1, 2012

IRVINE, Calif., Aug. 1, 2012  /PRNewswire/ -- Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

  • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
  • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

 

 

   

Month-To-Date

Year-To-Date

                               
   

Jul

 

Jul

 

%

 

% MTD

Jul

 

Jul

 

%

 

% YTD

   

2012

 

2011

 

Change

 

DSR

2012

 

2011

 

Change

 

DSR

                               

Mazda2

 

905

 

1,072

 

(15.6)%

 

(8.8)%

11,056

 

8,512

 

29.9%

 

29.9%

Mazda3

 

9,027

 

9,288

 

(2.8)%

 

5.0%

68,554

 

60,832

 

12.7%

 

12.7%

Mazda5

 

994

 

1,186

 

(16.2)%

 

(9.5)%

7,939

 

12,967

 

(38.8)%

 

(38.8)%

Mazda6

 

1,289

 

2,543

 

(49.3)%

 

(45.3)%

26,658

 

18,115

 

47.2%

 

47.2%

MX-5 Miata

 

590

 

569

 

3.7%

 

12.0%

4,016

 

3,654

 

9.9%

 

9.9%

RX-8

 

-

 

65

 

(100.0)%

 

(100.0)%

80

 

544

 

(85.3)%

 

(85.3)%

CX-5

 

4,208

 

-

 

N/A

 

N/A

20,239

 

-

 

N/A

 

N/A

CX-7

 

324

 

3,152

 

(89.7)%

 

(88.9)%

10,983

 

18,738

 

(41.4)%

 

(41.4)%

CX-9

 

1,979

 

2,640

 

(25.0)%

 

(19.0)%

13,087

 

18,179

 

(28.0)%

 

(28.0)%

Tribute

 

2

 

268

 

(99.3)%

 

(99.2)%

503

 

1,621

 

(69.0)%

 

(69.0)%

                               

Total Vehicles

                             
                               

CARS

 

12,805

 

14,723

 

(13.0)%

 

(6.1)%

118,303

 

104,624

 

13.1%

 

13.1%

TRUCKS

 

6,513

 

6,060

 

7.5%

 

16.1%

44,812

 

38,538

 

16.3%

 

16.3%

                               

TOTAL

 

19,318

 

20,783

 

(7.0)%

 

0.4%

163,115

 

143,162

 

13.9%

 

13.9%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

11,516

 

12,180

 

(5.5)%

   

91,645

 

86,509

 

5.9%

   

IMPORT TRUCK

 

6,511

 

5,792

#

12.4%

   

44,309

 

36,917

 

20.0%

   

IMPORT TOTAL

 

18,027

 

17,972

 

0.3%

   

135,954

 

123,426

 

10.2%

   
                               

DOMESTIC CAR

 

1,289

 

2,543

 

(49.3)%

   

26,658

 

18,115

 

47.2%

   

DOMESTIC TRUCK

 

2

 

268

 

(99.3)%

   

503

 

1,621

 

(69.0)%

   

DOMESTIC TOTALS

 

1,291

 

2,811

 

(54.1)%

   

27,161

 

19,736

 

37.6%

   

Selling Days

 

25

 

27

       

180

 

180

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, +1-949-727-6567, or Jeremy Barnes, +1-949-727-6844, both of Mazda North American Operations

July Sales Results
(113 KB)

 

July Sales Release PDF
(225 KB)

 

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