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MAZDA REPORTS AUGUST SALES

-SKYACTIV TECHNOLOGY sales continue to climb while Mazda3 reports best August since 2009-

Sep 4, 2012

IRVINE, Calif., Sept. 4, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported August U.S. sales of 22,232 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,347 vehicles sold.

Key August sales notes:

  • Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.
  • Mazda3 saw its best August sales result since 2009, with 11,120 sales.
    • Excluding the CARS ("Cash for Clunkers") program, August of 2012 was the best-ever August for Mazda3.
  • Vehicles equipped with Mazda's revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company's total sales during the month of August.
  • Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.

Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

Month-To-Date

Year-To-Date

Aug

Aug

%

% MTD

Aug

Aug

%

% YTD

2012

2011

Change

DSR

2012

2011

Change

DSR

Mazda2

917

1,387

(33.9)%

(36.3)%

11,973

9,899

21.0%

20.4%

Mazda3

11,120

9,424

18.0%

13.6%

79,674

70,256

13.4%

12.9%

Mazda5

922

1,326

(30.5)%

(33.0)%

8,861

14,293

(38.0)%

(38.3)%

Mazda6

1,592

2,636

(39.6)%

(41.8)%

28,250

20,751

36.1%

35.5%

MX-5 Miata

560

600

(6.7)%

(10.1)%

4,576

4,254

7.6%

7.0%

RX-8

-

82

(100.0)%

(100.0)%

80

626

(87.2)%

(87.3)%

CX-5

4,665

-

N/A

N/A

24,904

-

N/A

N/A

CX-7

204

4,188

(95.1)%

(95.3)%

11,187

22,926

(51.2)%

(51.4)%

CX-9

2,252

2,708

(16.8)%

(19.9)%

15,339

20,887

(26.6)%

(26.9)%

Tribute

-

281

(99.3)%

(99.3)%

505

1,902

(73.4)%

(73.6)%

Total Vehicles

CARS

15,111

15,455

(2.2)%

(5.8)%

133,414

120,079

11.1%

10.6%

TRUCKS

7,123

7,177

(0.8)%

(4.4)%

51,935

45,715

13.6%

13.1%

TOTAL

22,232

22,632

(1.8)%

(5.4)%

185,347

165,794

11.8%

11.3%

MEMO:

IMPORT CAR

13,519

12,819

5.5%

105,164

99,328

5.9%

IMPORT TRUCK

7,121

6,896

4,400

3.3%

51,430

43,813

17.4%

IMPORT TOTAL

20,640

19,715

4.7%

156,594

143,141

9.4%

DOMESTIC CAR

1,592

2,636

(39.6)%

28,250

20,751

36.1%

DOMESTIC TRUCK

2

281

(99.3)%

505

1,902

(73.4)%

DOMESTIC TOTALS

1,594

2,917

(45.4)%

28,755

22,653

26.9%

Selling Days

27

26

207

206

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

Mazda Sales Release - Aug '12
(252 KB)

 

Mazda Sales Results - Aug '12
(113 KB)

 

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