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MAZDA REPORTS AUGUST SALES

-SKYACTIV TECHNOLOGY sales continue to climb while Mazda3 reports best August since 2009-

Sep 4, 2012

IRVINE, Calif., Sept. 4, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported August U.S. sales of 22,232 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,347 vehicles sold.

Key August sales notes:

  • Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.
  • Mazda3 saw its best August sales result since 2009, with 11,120 sales.
    • Excluding the CARS ("Cash for Clunkers") program, August of 2012 was the best-ever August for Mazda3.
  • Vehicles equipped with Mazda's revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company's total sales during the month of August.
  • Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.

Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

   

Month-To-Date

Year-To-Date

                               
   

Aug

 

Aug

 

%

 

% MTD

Aug

 

Aug

 

%

 

% YTD

   

2012

 

2011

 

Change

 

DSR

2012

 

2011

 

Change

 

DSR

                               

Mazda2

 

917

 

1,387

 

(33.9)%

 

(36.3)%

11,973

 

9,899

 

21.0%

 

20.4%

Mazda3

 

11,120

 

9,424

 

18.0%

 

13.6%

79,674

 

70,256

 

13.4%

 

12.9%

Mazda5

 

922

 

1,326

 

(30.5)%

 

(33.0)%

8,861

 

14,293

 

(38.0)%

 

(38.3)%

Mazda6

 

1,592

 

2,636

 

(39.6)%

 

(41.8)%

28,250

 

20,751

 

36.1%

 

35.5%

MX-5 Miata

 

560

 

600

 

(6.7)%

 

(10.1)%

4,576

 

4,254

 

7.6%

 

7.0%

RX-8

 

-

 

82

 

(100.0)%

 

(100.0)%

80

 

626

 

(87.2)%

 

(87.3)%

CX-5

 

4,665

 

-

 

N/A

 

N/A

24,904

 

-

 

N/A

 

N/A

CX-7

 

204

 

4,188

 

(95.1)%

 

(95.3)%

11,187

 

22,926

 

(51.2)%

 

(51.4)%

CX-9

 

2,252

 

2,708

 

(16.8)%

 

(19.9)%

15,339

 

20,887

 

(26.6)%

 

(26.9)%

Tribute

 

-

 

281

 

(99.3)%

 

(99.3)%

505

 

1,902

 

(73.4)%

 

(73.6)%

                               

Total Vehicles

                             
                               

CARS

 

15,111

 

15,455

 

(2.2)%

 

(5.8)%

133,414

 

120,079

 

11.1%

 

10.6%

TRUCKS

 

7,123

 

7,177

 

(0.8)%

 

(4.4)%

51,935

 

45,715

 

13.6%

 

13.1%

                               

TOTAL

 

22,232

 

22,632

 

(1.8)%

 

(5.4)%

185,347

 

165,794

 

11.8%

 

11.3%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

13,519

 

12,819

 

5.5%

   

105,164

 

99,328

 

5.9%

   

IMPORT TRUCK

 

7,121

 

6,896

4,400

3.3%

   

51,430

 

43,813

 

17.4%

   

IMPORT TOTAL

 

20,640

 

19,715

 

4.7%

   

156,594

 

143,141

 

9.4%

   
                               

DOMESTIC CAR

 

1,592

 

2,636

 

(39.6)%

   

28,250

 

20,751

 

36.1%

   

DOMESTIC TRUCK

 

2

 

281

 

(99.3)%

   

505

 

1,902

 

(73.4)%

   

DOMESTIC TOTALS

 

1,594

 

2,917

 

(45.4)%

   

28,755

 

22,653

 

26.9%

   

Selling Days

 

27

 

26

       

207

 

206

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

Mazda Sales Release - Aug '12
(252 KB)

 

Mazda Sales Results - Aug '12
(113 KB)

 

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