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MAZDA REPORTS SEPTEMBER SALES

- Mazda3 shows strong performance as SKYACTIV® TECHNOLOGY continues to exceed expectations -

Oct 2, 2012

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 24,135 vehicles, representing a decrease of 5.4 percent versus last year. Year-to-date sales through September are up 9.5 percent (9.0 percent DSR) versus last year, with 209,482 vehicles sold.

Key September sales notes:

  • Mazda3 achieves its best September ever with 14,031 sales, solidifying a 57.1 percent increase when compared to September of 2011.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for September (comprised of CX-5 and certain models of Mazda3) account for 67.4 percent of the company's total sales for the month.
  • Mazda3, with SKYACTIV® TECHNOLOGY, accounted for 84.0 percent of all Mazda3 sales in September.
  • Mazda MX-5 Miata saw an increase of 16.6 percent year-over-year with a total of 505 vehicles sold in the month of September.
  • Mazda CX-5 continues to exceed expectations, posting strong sales of 4,468 units in the month of September.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.

Mazda Motor de Mexico (MMdM) reported September sales of 1,874 vehicles, down 30.0 percent versus September of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

Month-To-Date

Year-To-Date

Sep

Sep

%

% MTD

Sep

Sep

%

% YTD

2012

2011

Change

DSR

2012

2011

Change

DSR

Mazda2

756

956

(20.9)%

(20.9)%

12,729

10,855

17.3%

16.8%

Mazda3

14,031

8,929

57.1%

57.1%

93,705

79,185

18.3%

17.8%

Mazda5

832

1,712

(51.4)%

(51.4)%

9,693

16,005

(39.4)%

(39.7)%

Mazda6

1,403

4,163

(66.3)%

(66.3)%

29,653

24,914

19.0%

18.5%

MX-5 Miata

505

433

16.6%

16.6%

5,081

4,687

8.4%

7.9%

RX-8

-

38

(100.0)%

(100.0)%

80

664

(88.0)%

(88.0)%

CX-5

4,468

-

N/A

N/A

29,372

-

N/A

N/A

CX-7

140

4,909

(97.1)%

(97.1)%

11,327

27,835

(59.3)%

(59.5)%

CX-9

2,000

4,201

(52.4)%

(52.4)%

17,339

25,088

(30.9)%

(31.2)%

Tribute

-

180

(100.0)%

(100.0)%

503

2,082

(75.8)%

(75.9)%

Total Vehicles

CARS

17,527

16,231

8.0%

8.0%

150,941

136,310

10.7%

10.3%

TRUCKS

6,608

9,290

(28.9)%

(28.9)%

58,541

55,005

6.4%

6.0%

TOTAL

24,135

25,521

(5.4)%

(5.4)%

209,482

191,315

9.5%

9.0%

MEMO:

IMPORT CAR

16,124

12,068

33.6%

121,288

111,396

8.9%

IMPORT TRUCK

6,608

9,110

4,400

(27.5)%

58,038

52,923

9.7%

IMPORT TOTAL

22,732

21,178

7.3%

179,326

164,319

9.1%

DOMESTIC CAR

1,403

4,163

(66.3)%

29,653

24,914

19.0%

DOMESTIC TRUCK

-

180

(100.0)%

503

2,082

(75.8)%

DOMESTIC TOTALS

1,403

4,343

(67.7)%

30,156

26,996

11.7%

Selling Days

26

26

233

232

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

September 2012 Sales Release_FINAL
(227 KB)

 

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