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MAZDA REPORTS SEPTEMBER SALES

- Mazda3 shows strong performance as SKYACTIV® TECHNOLOGY continues to exceed expectations -

Oct 2, 2012

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 24,135 vehicles, representing a decrease of 5.4 percent versus last year. Year-to-date sales through September are up 9.5 percent (9.0 percent DSR) versus last year, with 209,482 vehicles sold.

Key September sales notes:

  • Mazda3 achieves its best September ever with 14,031 sales, solidifying a 57.1 percent increase when compared to September of 2011.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for September (comprised of CX-5 and certain models of Mazda3) account for 67.4 percent of the company's total sales for the month.
  • Mazda3, with SKYACTIV® TECHNOLOGY, accounted for 84.0 percent of all Mazda3 sales in September.
  • Mazda MX-5 Miata saw an increase of 16.6 percent year-over-year with a total of 505 vehicles sold in the month of September.
  • Mazda CX-5 continues to exceed expectations, posting strong sales of 4,468 units in the month of September.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.

Mazda Motor de Mexico (MMdM) reported September sales of 1,874 vehicles, down 30.0 percent versus September of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

   

Month-To-Date

Year-To-Date

                               
   

Sep

 

Sep

 

%

 

% MTD

Sep

 

Sep

 

%

 

% YTD

   

2012

 

2011

 

Change

 

DSR

2012

 

2011

 

Change

 

DSR

                               

Mazda2

 

756

 

956

 

(20.9)%

 

(20.9)%

12,729

 

10,855

 

17.3%

 

16.8%

Mazda3

 

14,031

 

8,929

 

57.1%

 

57.1%

93,705

 

79,185

 

18.3%

 

17.8%

Mazda5

 

832

 

1,712

 

(51.4)%

 

(51.4)%

9,693

 

16,005

 

(39.4)%

 

(39.7)%

Mazda6

 

1,403

 

4,163

 

(66.3)%

 

(66.3)%

29,653

 

24,914

 

19.0%

 

18.5%

MX-5 Miata

 

505

 

433

 

16.6%

 

16.6%

5,081

 

4,687

 

8.4%

 

7.9%

RX-8

 

-

 

38

 

(100.0)%

 

(100.0)%

80

 

664

 

(88.0)%

 

(88.0)%

CX-5

 

4,468

 

-

 

N/A

 

N/A

29,372

 

-

 

N/A

 

N/A

CX-7

 

140

 

4,909

 

(97.1)%

 

(97.1)%

11,327

 

27,835

 

(59.3)%

 

(59.5)%

CX-9

 

2,000

 

4,201

 

(52.4)%

 

(52.4)%

17,339

 

25,088

 

(30.9)%

 

(31.2)%

Tribute

 

-

 

180

 

(100.0)%

 

(100.0)%

503

 

2,082

 

(75.8)%

 

(75.9)%

                               

Total Vehicles

                             
                               

CARS

 

17,527

 

16,231

 

8.0%

 

8.0%

150,941

 

136,310

 

10.7%

 

10.3%

TRUCKS

 

6,608

 

9,290

 

(28.9)%

 

(28.9)%

58,541

 

55,005

 

6.4%

 

6.0%

                               

TOTAL

 

24,135

 

25,521

 

(5.4)%

 

(5.4)%

209,482

 

191,315

 

9.5%

 

9.0%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

16,124

 

12,068

 

33.6%

   

121,288

 

111,396

 

8.9%

   

IMPORT TRUCK

 

6,608

 

9,110

4,400

(27.5)%

   

58,038

 

52,923

 

9.7%

   

IMPORT TOTAL

 

22,732

 

21,178

 

7.3%

   

179,326

 

164,319

 

9.1%

   
                               

DOMESTIC CAR

 

1,403

 

4,163

 

(66.3)%

   

29,653

 

24,914

 

19.0%

   

DOMESTIC TRUCK

 

-

 

180

 

(100.0)%

   

503

 

2,082

 

(75.8)%

   

DOMESTIC TOTALS

 

1,403

 

4,343

 

(67.7)%

   

30,156

 

26,996

 

11.7%

   

Selling Days

 

26

 

26

       

233

 

232

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

September 2012 Sales Release_FINAL
(227 KB)

 

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