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MAZDA ACHIEVES BEST YEAR OF SALES SINCE 2007, BEST DECEMBER SINCE 1994

- Mazda3 achieves best calendar year sales ever in 2012 -

Jan 3, 2013

IRVINE, Calif., Jan. 3, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December 2012 U.S. sales of 27,251 vehicles, representing an increase of 21.9 percent versus last year, and the best December since 1994. On a year-to-date basis, MNAO reported 277,046 vehicles sold in 2012, exceeding 2011 by 10.6 percent, and representing the company's best full calendar-year of sales since 2007.

Key December and CY2012 sales notes:

  • MNAO saw its best December sales results since 1994 with a total of 27,251 vehicles.
  • MNAO achieved its best year of sales since 2007 and second best year of sales since 1994 with a total of 277,046.
  • SKYACTIV® TECHNOLOGY accounted for 51 percent of December sales and, with 128,784 for the year, made up 46.5 percent of entire vehicle sales for the year of 2012
  • Mazda2 recorded a year-over-year increase of 121 percent with 2,967 vehicles sold.
  • Mazda3 had its best December ever with 10,297 vehicles sold. In particular, the SKYACTIV-equipped model represented 77 percent of Mazda3 vehicles sold for the month.
  • Mazda3 also saw its best year of sales ever in 2012 with 123,361 vehicles sold. Of those vehicles sold in 2012, 69.3 percent were equipped with SKYACTIV® TECHNOLOGY.
  • Mazda5 saw a 140 percent increase year-over-year with 2,902 vehicles sold.
  • December proved to be CX-5's best sales month ever with 5,956 vehicles. CX-5 continues to be a brand ambassador for SKYACTIV® TECHNOLOGY and Mazda's second best seller for the year, exceeding all sales expectations in 2012 with 43,319 vehicles.  CX-5 has been named a finalist for the North American Truck/Utility of the Year award, the winner to be announced on January 14, 2013.
  • Mazda launched the refreshed 2013 CX-9 in early December and as a result saw the best CX-9 month in all of 2012 with 3,353 units sold.

Mazda Motor de Mexico (MMdM) reported December sales of 2,659 vehicles, down 27 percent versus December of last year. Overall, MMdM sold 25,424 vehicles for the year, a decrease of 15 percent when compared to 2011.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

   

Month-To-Date

Year-To-Date

                               
   

Dec

 

Dec

 

%

 

% MTD

Dec

 

Dec

 

%

 

% YTD

   

2012

 

2011

 

Change

 

DSR

2012

 

2011

 

Change

 

DSR

                               

Mazda2

 

2,967

 

1,342

 

121.1%

 

129.6%

19,315

 

13,952

 

38.4%

 

38.4%

Mazda3

 

10,297

 

9,264

 

11.2%

 

15.4%

123,361

 

102,417

 

20.4%

 

20.4%

Mazda5

 

2,902

 

1,206

 

140.6%

 

149.9%

14,640

 

19,155

 

(23.6)%

 

(23.6)%

Mazda6

 

1,384

 

3,067

 

(54.9)%

 

(53.1)%

33,756

 

35,711

 

(5.5)%

 

(5.5)%

MX-5 Miata

 

394

 

339

 

16.2%

 

20.7%

6,305

 

5,674

 

11.1%

 

11.1%

RX-8

 

-

 

26

 

(100.0)%

 

(100.0)%

80

 

759

 

(89.5)%

 

(89.5)%

CX-5

 

5,956

 

-

 

N/A

 

N/A

43,319

 

-

 

N/A

 

N/A

CX-7

 

(1)

 

2,701

 

(100.0)%

 

(100.0)%

11,326

 

35,641

 

(68.2)%

 

(68.2)%

CX-9

 

3,353

 

4,206

 

(20.3)%

 

(17.2)%

24,442

 

34,421

 

(29.0)%

 

(29.0)%

Tribute

 

(1)

 

202

 

(100.5)%

 

(100.5)%

502

 

2,696

 

(81.4)%

 

(81.4)%

                               

Total Vehicles

                             
                               

CARS

 

17,944

 

15,244

 

17.7%

 

22.2%

197,457

 

177,668

 

11.1%

 

11.1%

TRUCKS

 

9,307

 

7,109

 

30.9%

 

36.0%

79,589

 

72,758

 

9.4%

 

9.4%

                               

TOTAL

 

27,251

 

22,353

 

21.9%

 

26.6%

277,046

 

250,426

 

10.6%

 

10.6%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

16,560

 

12,177

 

36.0%

   

163,701

 

141,957

 

15.3%

   

IMPORT TRUCK

 

9,308

 

6,907

 

34.8%

   

79,087

 

70,062

 

12.9%

   

IMPORT TOTAL

 

25,868

 

19,084

 

35.5%

   

242,788

 

212,019

 

14.5%

   
                               

DOMESTIC CAR

 

1,384

 

3,067

 

(54.9)%

   

33,756

 

35,711

 

(5.5)%

   

DOMESTIC TRUCK

 

(1)

 

202

 

(100.5)%

   

502

 

2,696

 

(81.4)%

   

DOMESTIC TOTALS

 

1,383

 

3,269

 

(57.7)%

   

34,258

 

38,407

 

(10.8)%

   

Selling Days

 

26

 

27

       

307

 

307

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

December 2012 Sales Release
(312 KB)

 

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