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MAZDA ANNOUNCES JANUARY SALES RESULTS

Feb 1, 2013

IRVINE, Calif., Feb. 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 21,319 vehicles, representing a decrease of 11.2 percent versus last year.

Key January sales notes:

  • Mazda CX-5 achieved second-best month ever with 5,244 vehicles sold.
  • Mazda3 hits second best January sales since its launch in 2003 with 8,074 vehicles. SKYACTIV®1 TECHNOLOGY accounted for 74.0 percent of Mazda3 sales in January.
  • Mazda5 records best January sales ever with an increase of 61.4 percent year-over-year totaling 1,880 vehicles sold.
  • In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for January (comprised of the all-new 2014 Mazda6, CX-5 and certain models of Mazda3) account for 56.0 percent of the company's total sales for the month.
  • The all-new 2014 Mazda6 began sales in January with 666 vehicles. The second model to launch with the full suite of SKYACTIV TECHNOLOGY and the new 2.5L SKYACTIV-G engine, dealers cannot carry enough inventory to satisfy demand at this point.
  • January 2013 marked the best January month of sales for CX-9, accounting for a 1.4 percent increase YOY and a total of 2,116 units sold.

Mazda Motor de Mexico (MMdM) reported January sales of 2,023 vehicles, down 22.0 percent versus June of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

1  SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

   

Month-To-Date

Year-To-Date

 
                               
   

Jan  

 

Jan  

 

%

 

% MTD

Jan  

 

Jan  

 

%

 

% YTD

   

2013

 

2012

 

Change

 

DSR

2013

 

2012

 

Change

 

DSR

 
                                 

Mazda2

 

1,543

 

3,030

 

(49.1)%

 

(51.1)%

1,543

 

3,030

 

(49.1)%

 

(51.1)%

 

Mazda3

 

8,074

 

9,200

 

(12.2)%

 

(15.7)%

8,074

 

9,200

 

(12.2)%

 

(15.7)%

 

Mazda5

 

1,880

 

1,166

 

61.2%

 

54.8%

1,880

 

1,166

 

61.2%

 

54.8%

 

Mazda6

 

2,147

 

4,929

 

(56.4)%

 

(58.2)%

2,147

 

4,929

 

(56.4)%

 

(58.2)%

 

MX-5 Miata

 

315

 

306

 

2.9%

 

(1.2)%

315

 

306

 

2.9%

 

(1.2)%

 

RX-8

 

-

 

18

 

(100.0)%

 

(100.0)%

-

 

18

 

(100.0)%

 

(100.0)%

 

CX-5

 

5,244

 

-

 

N/A

 

N/A

5,244

 

-

 

N/A

 

N/A

 

CX-7

 

-

 

3,125

 

(100.0)%

 

(100.0)%

-

 

3,125

 

(100.0)%

 

(100.0)%

 

CX-9

 

2,116

 

2,087

 

1.4%

 

(2.7)%

2,116

 

2,087

 

1.4%

 

(2.7)%

 

Tribute

 

-

 

135

 

(100.0)%

 

(100.0)%

-

 

135

 

(100.0)%

 

(100.0)%

 
                                 

Total Vehicles

                               
                                 

CARS

 

13,959

 

18,649

 

(25.1)%

 

(28.1)%

13,959

 

18,649

 

(25.1)%

 

(28.1)%

 

TRUCKS

 

7,360

 

5,347

 

37.6%

 

32.1%

7,360

 

5,347

 

37.6%

 

32.1%

 
                                 

TOTAL

 

21,319

 

23,996

 

(11.2)%

 

(14.7)%

21,319

 

23,996

 

(11.2)%

 

(14.7)%

 
                                 
                                 

MEMO:

                               
                                 

IMPORT CAR

 

12,478

 

13,720

 

(9.1)%

   

12,478

 

13,720

 

(9.1)%

     

IMPORT TRUCK

 

7,360

 

5,212

 

41.2%

   

7,360

 

5,212

 

41.2%

     

IMPORT TOTAL

 

19,838

 

18,932

 

4.8%

   

19,838

 

18,932

 

4.8%

     
                                 

DOMESTIC CAR

 

1,481

 

4,929

 

(70.0)%

   

1,481

 

4,929

 

(70.0)%

     

DOMESTIC TRUCK

 

-

 

135

 

(100.0)%

   

-

 

135

 

(100.0)%

     

DOMESTIC TOTALS

 

1,481

 

5,064

 

(70.8)%

   

1,481

 

5,064

 

(70.8)%

     

Selling Days

 

25

 

24

       

25

 

24

         
                                 

 

 

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

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