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MAZDA SPORT-UTILITY VEHICLES LEAD MARCH SALES CHARGE

- SKYACTIV® TECHNOLOGY Accounts for More Than Half of Mazda's Total Sales -

Apr 2, 2013

IRVINE, Calif., April 2, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March U.S. sales of 32,028 vehicles, representing a decrease of 1.1 percent versus last year. Year-to-date sales through March are down 4.6 percent versus last year, with 78,283 vehicles sold.

Key March sales notes:

  • Mazda CX-5 celebrated  its best month ever with 7,116 vehicles sold, accounting for a 96.1 percent increase versus last year.
  • Mazda CX-9 also recorded its best month ever with 4,281 vehicles sold, up 123.8 percent versus last year.
  • Mazda5 sales jumped 101.0 percent with 2,526 vehicles sold.
  • The all-new 2014 Mazda6 reported sales of 2,702 vehicles, equating to a 107.8 percent increase versus last month.  With three months of availability in dealerships, and inventory growing nationwide, the 2014 Mazda6 continues to gain traction, garner media accolades, nominations and awards.
  • In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for March (comprised of CX-5, 2014 Mazda6 and certain models of Mazda3) accounted for 55.3 percent of the company's total sales for the month and dominated Mazda3 sales with 75.2 percent of all Mazda3s sold.

Mazda Motor de Mexico (MMdM) reported March sales of 2,442 vehicles, up 17.0 percent versus March of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

   

Month-To-Date

Year-To-Date

                               
   

Mar

 

Mar

 

%

 

% MTD

Mar

 

Mar

 

%

 

% YTD

   

2013

 

2012

 

Change

 

DSR

2013

 

2012

 

Change

 

DSR

                               

Mazda2

 

925

 

1,533

 

(39.7)%

 

(37.4)%

3,496

 

7,264

 

(51.9)%

 

(51.2)%

Mazda3

 

10,505

 

13,235

 

(20.6)%

 

(17.7)%

29,133

 

33,710

 

(13.6)%

 

(12.4)%

Mazda5

 

2,526

 

1,256

 

101.1%

 

108.6%

6,666

 

3,941

 

69.1%

 

71.4%

Mazda6

 

6,102

 

7,855

 

(22.3)%

 

(19.4)%

10,951

 

17,885

 

(38.8)%

 

(38.0)%

MX-5 Miata

 

573

 

714

 

(19.7)%

 

(16.8)%

1,235

 

1,454

 

(15.1)%

 

(13.9)%

RX-8

     

31

 

(100.0)%

 

(100.0)%

-

 

62

 

(100.0)%

 

(100.0)%

CX-5

 

7,116

 

3,629

 

96.1%

 

103.3%

17,811

 

3,986

 

346.8%

 

352.7%

CX-7

     

2,048

 

(100.0)%

 

(100.0)%

-

 

7,279

 

(100.0)%

 

(100.0)%

CX-9

 

4,281

 

1,913

 

123.8%

 

132.1%

8,991

 

6,030

 

49.1%

 

51.1%

Tribute

     

162

 

(100.0)%

 

(100.0)%

-

 

412

 

(100.0)%

 

(100.0)%

                               

Total Vehicles

                             
                               

CARS

 

20,631

 

24,624

 

(16.2)%

 

(13.1)%

51,481

 

64,316

 

(20.0)%

 

(18.9)%

TRUCKS

 

11,397

 

7,752

 

47.0%

 

52.5%

26,802

 

17,707

 

51.4%

 

53.4%

                               

TOTAL

 

32,028

 

32,376

 

(1.1)%

 

2.6%

78,283

 

82,023

 

(4.6)%

 

(3.3)%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

17,231

 

16,769

 

2.8%

   

45,198

 

46,431

 

(2.7)%

   

IMPORT TRUCK

 

11,397

 

7,590

 

50.2%

   

26,802

 

17,295

 

55.0%

   

IMPORT TOTAL

 

28,628

 

24,359

 

17.5%

   

72,000

 

63,726

 

13.0%

   
                               

DOMESTIC CAR

 

3,400

 

7,855

 

(56.7)%

   

6,283

 

17,885

 

(64.9)%

   

DOMESTIC TRUCK

 

-

 

162

 

(100.0)%

   

-

 

412

 

(100.0)%

   

DOMESTIC TOTALS

 

3,400

 

8,017

 

(57.6)%

   

6,283

 

18,297

 

(65.7)%

   

Selling Days

 

27

 

28

       

76

 

77

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567, or Eric Booth, Mazda North American Operations, 949-727-6144

Mazda Sales March 2013
(267 KB)

 

Mazda Sales Results March 2013
(107 KB)

 

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