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#MAZDA REPORTS APRIL SALES RESULTS

- Consumers Continue to Demand SKYACTIV TECHNOLOGY Vehicles-

May 1, 2013

IRVINE, Calif., May 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported April U.S. sales of 19,894 vehicles, representing a decrease of 7.5 percent versus last year. Year-to-date sales through April are down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0 percent year-over-year, SKYACTIV® TECHNOLOGY vehicles accounted for 74.4 percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3 with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of 79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All 2,933 Mazda6 sales for the month of April were comprised of the all-new 2014 Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official advertising support of the vehicle thus far. On April 29, however, Mazda launched its all-new Game Changers advertising campaign starting with the all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing the vehicle's key attributes, like SKYACTIV TECHNOLOGY, all-new available safety features and its all-new KODO-Soul of Motion design, which landed Mazda6 as a finalist for World Car Design of the Year.   

Another vehicle featuring the new KODO design language is the Mazda CX-9, which saw a YOY increase of 11.2 percent with 1,694 vehicles sold.  Recently reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0 percent versus last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 

 

 

   

Month-To-Date

Year-To-Date

                               
   

Apr

 

Apr

 

%

 

% MTD

Apr

 

Apr

 

%

 

% YTD

   

2013

 

2012

 

Change

 

DSR

2013

 

2012

 

Change

 

DSR

                               

Mazda2

 

564

 

1,048

 

(46.2)%

 

(48.3)%

4,060

 

8,312

 

(51.2)%

 

(51.2)%

Mazda3

 

7,067

 

8,508

 

(16.9)%

 

(20.3)%

36,200

 

42,218

 

(14.3)%

 

(14.3)%

Mazda5

 

762

 

942

 

(19.1)%

 

(22.3)%

7,428

 

4,883

 

52.1%

 

52.1%

Mazda6

 

2,933

 

3,780

 

(22.4)%

 

(25.5)%

13,884

 

21,665

 

(35.9)%

 

(35.9)%

MX-5 Miata

 

612

 

692

 

(11.6)%

 

(15.1)%

1,847

 

2,146

 

(13.9)%

 

(13.9)%

RX-8

     

17

 

(100.0)%

 

(100.0)%

-

 

79

 

(100.0)%

 

(100.0)%

CX-5

 

6,262

 

3,521

 

77.8%

 

70.7%

24,073

 

7,507

 

220.7%

 

220.7%

CX-7

     

1,388

 

(100.0)%

 

(100.0)%

-

 

8,667

 

(100.0)%

 

(100.0)%

CX-9

 

1,694

 

1,523

 

11.2%

 

6.8%

10,685

 

7,553

 

41.5%

 

41.5%

Tribute

     

87

 

(100.0)%

 

(100.0)%

-

 

499

 

(100.0)%

 

(100.0)%

                               

Total Vehicles

                             
                               

CARS

 

11,938

 

14,987

 

(20.3)%

 

(23.5)%

63,419

 

79,303

 

(20.0)%

 

(20.0)%

TRUCKS

 

7,956

 

6,519

 

22.0%

 

17.2%

34,758

 

24,226

 

43.5%

 

43.5%

                               

TOTAL

 

19,894

 

21,506

 

(7.5)%

 

(11.2)%

98,177

 

103,529

 

(5.2)%

 

(5.2)%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

11,952

 

11,207

 

6.6%

   

54,448

 

57,638

 

(5.5)%

   

IMPORT TRUCK

 

7,956

 

6,432

 

23.7%

   

34,758

 

23,727

 

46.5%

   

IMPORT TOTAL

 

19,908

 

17,639

 

12.9%

   

89,206

 

81,365

 

9.6%

   
                               

DOMESTIC CAR

 

(14)

 

3,780

 

(100.4)%

   

2,869

 

13,810

 

(79.2)%

   

DOMESTIC TRUCK

 

-

 

87

 

(100.0)%

   

-

 

499

 

(100.0)%

   

DOMESTIC TOTALS

 

(14)

 

3,867

 

(100.4)%

   

2,869

 

14,309

 

(79.9)%

   

Selling Days

 

25

 

24

       

101

 

101

       

 

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567, or Eric Booth, Mazda North American Operations, 949-727-6144

Mazda Sales Results April 2013
(107 KB)

 

April Sales Release
(215 KB)

 

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