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MAZDA'S SKYACTIV® TECHNOLOGY PAVES THE WAY FOR SEPTEMBER SALES

- Despite Industry Slowing, Mazda Receives Support from Mazda2, Mazda6 and CX-5 -

Oct 1, 2013

IRVINE, Calif., Oct. 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 22,464 vehicles, representing a decrease of 6.9 percent versus last year. Year-to-date sales through September are up 5.3 percent versus last year, with 220,490 vehicles sold.

Key September sales notes:

  • The critical sales normally attributed to the Labor Day holiday occurred in August this year, rather than in September as last year.
  • Mazda2 showed a 153 percent increase year-over-year (YOY) with 1,916 vehicles sold.
  • The all-new Mazda6 continues to grab consumer attention with outstanding looks and hybrid-like fuel consumption. During the month of September, Mazda6 accounted for 3,168 vehicles sold and an increase of 126 percent YOY.  Additionally, along with the 2014 Mazda3, Mazda 6 was today named to the North American Car of the Year "short list".
  • Mazda CX-5 didn't need the Labor Day selling weekend to out-perform last year's sales totals. Representing an increase of 41 percent, Mazda reported 6,280 CX-5s sold.
  • Mazda's SKYACTIV® TECHNOLOGY accounted for 72 percent of total sales in the month of September, as consumers continue to demand fuel efficiency without compromising driving dynamics.

Mazda Motor de Mexico (MMdM) reported September sales of 2,779 vehicles, up 48.0 percent versus September of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. 

   

Month-To-Date

Year-To-Date

                               
   

Sep

2013

 

Sep

2012

 

%

 

% MTD

Sep

2013

 

Sep

2012

 

%

 

% YTD

       

Change

 

DSR

   

Change

 

DSR

                               

Mazda2

 

1,916

 

756

 

153.4%

 

186.5%

9,069

 

12,729

 

(28.8)%

 

(27.5)%

Mazda3

 

8,646

 

14,031

 

(38.4)%

 

(30.3)%

81,614

 

93,705

 

(12.9)%

 

(11.4)%

Mazda5

 

539

 

832

 

(35.2)%

 

(26.8)%

11,384

 

9,693

 

17.4%

 

19.5%

Mazda6

 

3,168

 

1,403

 

125.8%

 

155.3%

32,532

 

29,653

 

9.7%

 

11.6%

MX-5 Miata

 

400

 

505

 

(20.8)%

 

(10.5)%

4,790

 

5,081

 

(5.7)%

 

(4.1)%

RX-8

     

-

 

N/A

 

N/A

-

 

80

 

(100.0)%

 

(100.0)%

CX-5

 

6,280

 

4,468

 

40.6%

 

58.9%

60,668

 

29,372

 

106.6%

 

110.2%

CX-7

 

-

 

140

 

(100.0)%

 

(100.0)%

1

 

11,327

 

(100.0)%

 

(100.0)%

CX-9

 

1,514

 

2,000

 

(24.3)%

 

(14.4)%

20,431

 

17,339

 

17.8%

 

19.9%

Tribute

 

1

 

-

 

N/A

   

1

 

502

 

(99.8)%

 

(99.8)%

                               

Total Vehicles

                             
                               

CARS

 

14,669

 

17,527

 

(16.3)%

 

(5.4)%

139,389

 

150,941

 

(7.7)%

 

(6.0)%

TRUCKS

 

7,795

 

6,608

 

18.0%

 

33.3%

81,101

 

58,540

 

38.5%

 

41.0%

                               

TOTAL

 

22,464

 

24,135

 

(6.9)%

 

5.2%

220,490

 

209,481

 

5.3%

 

7.1%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

14,668

 

16,124

 

(9.0)%

   

133,118

 

121,288

 

9.8%

   

IMPORT TRUCK

 

7,794

 

6,608

 

17.9%

   

81,100

 

58,038

 

39.7%

   

IMPORT TOTAL

 

22,462

 

22,732

 

(1.2)%

   

214,218

 

179,326

 

19.5%

   
                               

DOMESTIC CAR

 

1

 

1,403

 

(99.9)%

   

6,271

 

29,653

 

(78.9)%

   

DOMESTIC TRUCK

 

1

 

-

 

N/A

   

1

 

502

 

(99.8)%

   

DOMESTIC TOTALS

 

2

 

1,403

 

(99.9)%

   

6,272

 

30,155

 

(79.2)%

   

Selling Days

 

23

 

26

       

229

 

233

       

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric Booth, Mazda North American Operations, +1-949-727-6144

September Sales Release
(272 KB)

 

Mazda Sales Results September 2013
(108 KB)

 

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