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MAZDA REPORTS CALENDAR-YEAR 2013 SALES

- CY2013 Retail-only sales best since 1994; CY2013 total sales best since 2007 --

Jan 3, 2014

IRVINE, Calif., Jan. 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported calendar year 2013 total (combined fleet and retail) sales of 283,947, up 2.5 percent over 2012 and the best result since 2007.  For the first time, MNAO also released retail-only sales, with 262,970 sales representing an increase of 16.1 percent over 2012, and the best retail-sales year since 1994.  Combined December U.S. sales of 22,964 vehicles represented a decrease of 15.7 percent versus last year.

(Logo: http://photos.prnewswire.com/prnh/20131205/MM28870LOGO)

Key December and CY2013 sales notes:

  • MNAO achieved its best retail-only sales year since 1994. In 1994, MNAO sold 310,985 vehicles to retail customers.
  • MNAO achieved its best combined fleet and retail year of sales since 2007, and second-best year of sales since 1994, with a total of 283,946 vehicles sold.
  • Mazda reported sales of 22,964 in December 2013. While this was a decrease of 15.7 percent over last year, it is Mazda's second-best December since 2007.
  • SKYACTIV® TECHNOLOGY accounted for 79 percent of total December sales. On a year-over-year basis, SKYACTIV TECHNOLOGY vehicle sales saw a 54 percent increase when compared to 2012, representing 70 percent of total sales for 2013.
  • December 2013 was the best December for Mazda6 since 2007 and the best month of sales since March of 2013. Additionally, total sales for Mazda6 in 2013 were up 29.3 percent over 2012, representing the best year of sales for Mazda6 since 2008.
  • CX-5 continues to appeal to consumers as it posted a 12.8 percent increase over December 2012 with 6,720 vehicles sold. Total 2013 calendar year sales equated to 79,544 units, Mazda's second-best selling vehicle behind Mazda3.
  • Mazda3 had its second-best year of sales since 2010 with 104,713 units sold in 2013.
  • Mazda3 has been named a finalist for the 2014 North American Car of the Year award.  The winner will be announced on January 13, 2014. In January of 2014, Mazda will continue its Game Changer campaign with support for the all-new 2014 Mazda3. This will be first advertising support since the vehicle launched in September of 2013.
  • Mazda5 recorded its best month of sales since March of 2013 with 1,167 vehicles sold.

Mazda Motor de Mexico (MMdM) reported December sales of 4,127 vehicles, up 55.0 percent versus December of last year and representing their best-ever sales month.  Total 2013 sales for MMdM equated to 33,348 vehicles, representing an increase of 31 percent when compared to 2012 and their best-ever calendar year of sales.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

 

   

Month-To-Date

Year-To-Date

                               
   

Dec 

 

Dec 

 

%

 

% MTD

Dec 

 

Dec  

 

%

 

% YTD

   

2013

 

2012

 

Change

 

DSR

2013

 

2012

 

Change

 

DSR

                               

Mazda2

 

1,228

 

2,967

 

(58.6)%

 

(57.0)%

11,757

 

19,315

 

(39.1)%

 

(38.5)%

Mazda3

 

7,669

 

10,297

 

(25.5)%

 

(22.5)%

104,713

 

123,361

 

(15.1)%

 

(14.3)%

Mazda5

 

1,167

 

2,902

 

(59.8)%

 

(58.2)%

13,884

 

14,640

 

(5.2)%

 

(4.2)%

Mazda6

 

4,365

 

1,384

 

215.4%

 

228.0%

43,638

 

33,756

 

29.3%

 

30.5%

MX-5 Miata

 

276

 

394

 

(29.9)%

 

(27.1)%

5,780

 

6,305

 

(8.3)%

 

(7.4)%

RX-8

     

-

 

N/A

 

N/A

1

 

79

 

(98.7)%

 

(98.7)%

CX-5

 

6,720

 

5,956

 

12.8%

 

17.3%

79,544

 

43,319

 

83.6%

 

85.4%

CX-7

 

-

 

(1)

 

(100.0)%

 

(100.0)%

-

 

11,326

 

(100.0)%

 

(100.0)%

CX-9

 

1,539

 

3,353

 

(54.1)%

 

(52.3)%

24,628

 

24,442

 

0.8%

 

1.7%

Tribute

 

-

 

(1)

 

(100.0)%

 

(100.0)%

2

 

501

 

(99.6)%

 

(99.6)%

                               

Total Vehicles

                             
                               

CARS

 

14,705

 

17,944

 

(18.1)%

 

(14.8)%

179,773

 

197,456

 

(9.0)%

 

(8.1)%

TRUCKS

 

8,259

 

9,307

 

(11.3)%

 

(7.7)%

104,174

 

79,588

 

30.9%

 

32.2%

                               

TOTAL

 

22,964

 

27,251

 

(15.7)%

 

(12.4)%

283,947

 

277,044

 

2.5%

 

3.5%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

14,702

 

16,560

 

(11.2)%

   

173,496

 

163,700

 

6.0%

   

IMPORT TRUCK

 

8,259

 

9,308

 

(11.3)%

   

104,172

 

79,087

 

31.7%

   

IMPORT TOTAL

 

22,961

 

25,868

 

(11.2)%

   

277,668

 

242,787

 

14.4%

   
                               

DOMESTIC CAR

 

3

 

1,384

 

(99.8)%

   

6,277

 

33,756

 

(81.4)%

   

DOMESTIC TRUCK

 

-

 

(1)

 

(100.0)%

   

2

 

501

 

(99.6)%

   

DOMESTIC TOTALS

 

3

 

1,383

 

(99.8)%

   

6,279

 

34,257

 

(81.7)%

   

Selling Days

 

25

 

26

       

307

 

310

       

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567 or Jeremy Barnes, Mazda North American Operations, 949-727-6844

December 2013 Sales Release
(271 KB)

 

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