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MAZDA REPORTS JANUARY SALES

Feb 3, 2014

 

 

 

 

IRVINE, Calif., Feb. 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 18,813 vehicles, representing a decrease of 11.8 percent versus last year.

(Logo: http://photos.prnewswire.com/prnh/20131205/MM28870LOGO)

Key January sales notes:

  • Mazda6 posted another great month of sales growth with 3,172 units sold, resulting in a 47.7 percent increase, year-over-year (YOY).
  • Mazda3 5-door continues to grow in popularity as it posted its best January ever with 2,118 vehicles sold, accounting for an increase of 16.4 percent YOY.
  • January marked the first month of production for Mazda's new manufacturing facility in Salamanca, Mexico. Mazda Motor Manufacturing de Mexico has begun building the all-new 2014 Mazda3, which will predominantly be distributed to North America. Mazda3 inventory and mix should improve after shipments begin.
  • SKYACTIV®1 TECHNOLOGY leads the way in fuel efficiency without compromise as Mazda's January sales were comprised of 75 percent SKYACTIV-equipped vehicles.

Mazda Motor de Mexico (MMdM) reported January sales of 2,864 vehicles, up 42.0 percent versus January of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

 

   

Month-To-Date

Year-To-Date

                               
   

Jan  

 

Jan  

 

%

 

% MTD

Jan  

 

Jan  

 

%

 

% YTD

   

2014

 

2013

 

Change

 

DSR

2014

 

2013

 

Change

 

DSR

                               

Mazda2

 

907

 

1,543

 

(41.2)%

 

(41.2)%

907

 

1,543

 

(41.2)%

 

(41.2)%

Mazda3

 

6,234

 

8,074

 

(22.8)%

 

(22.8)%

6,234

 

8,074

 

(22.8)%

 

(22.8)%

Mazda5

 

1,800

 

1,880

 

(4.3)%

 

(4.3)%

1,800

 

1,880

 

(4.3)%

 

(4.3)%

Mazda6

 

3,172

 

2,147

 

47.7%

 

47.7%

3,172

 

2,147

 

47.7%

 

47.7%

MX-5 Miata

 

212

 

315

 

(32.7)%

 

(32.7)%

212

 

315

 

(32.7)%

 

(32.7)%

RX-8

     

1

 

(100.0)%

 

(100.0)%

1

 

1

 

0.0%

 

0.0%

CX-5

 

4,998

 

5,242

 

(4.7)%

 

(4.7)%

4,998

 

5,242

 

(4.7)%

 

(4.7)%

CX-7

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

 

N/A

CX-9

 

1,490

 

2,116

 

(29.6)%

 

(29.6)%

1,490

 

2,116

 

(29.6)%

 

(29.6)%

Tribute

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

 

N/A

                               

Total Vehicles

                           
                               

CARS

 

12,325

 

13,960

 

(11.7)%

 

(11.7)%

12,326

 

13,960

 

(11.7)%

 

(11.7)%

TRUCKS

 

6,488

 

7,358

 

(11.8)%

 

(11.8)%

6,488

 

7,358

 

(11.8)%

 

(11.8)%

                               

TOTAL

 

18,813

 

21,318

 

(11.8)%

 

(11.8)%

18,814

 

21,318

 

(11.7)%

 

(11.7)%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

12,326

 

12,479

 

(1.2)%

   

45,326

 

11,813

 

283.7%

   

IMPORT TRUCK

6,488

 

7,358

 

(11.8)%

   

6,488

 

7,358

 

(11.8)%

   

IMPORT TOTAL

18,814

 

19,837

 

(5.2)%

   

51,814

 

19,171

 

170.3%

   
                               

DOMESTIC CAR

(1)

 

1,481

 

(100.1)%

   

6,273

 

33,853

 

(81.5)%

   

DOMESTIC TRUCK

-

 

-

 

N/A

   

-

 

-

 

N/A

   

DOMESTIC TOTALS

(1)

 

1,481

 

(100.1)%

   

6,273

 

33,853

 

(81.5)%

   

Selling Days

 

25

 

25

       

25

 

25

       

 

 

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567 or Eric Booth, Mazda North American Operations, 949-727-6144

Sales Release_January 2014
(151 KB)

 

Sales Sheet_January 2014
(111 KB)

 

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