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MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY

- Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico -

Mar 3, 2014

IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Key February sales notes:

  • Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold.
  • Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY).
  • February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY.
  • February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO) will employ approximately 4,500 people and produce Mazda2, Mazda3 and a Toyota B-car to be announced at a later date. Production from this facility will be distributed to North, Central and South America and parts of Europe.

Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles, up 10.0 percent versus February of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

   

Month-To-Date

Year-To-Date

                               
   

Feb

 

Feb

 

%

 

% MTD

Feb

 

Feb

 

%

 

% YTD

   

2014

 

2013

 

Change

 

DSR

2014

 

2013

 

Change

 

DSR

                               

Mazda2

 

699

 

1,028

 

(32.0)%

 

(32.0)%

1,606

 

2,571

 

(37.5)%

 

(37.5)%

Mazda3

 

7,286

 

10,554

 

(31.0)%

 

(31.0)%

13,520

 

18,628

 

(27.4)%

 

(27.4)%

Mazda5

 

1,172

 

2,260

 

(48.1)%

 

(48.1)%

2,972

 

4,140

 

(28.2)%

 

(28.2)%

Mazda6

 

3,945

 

2,702

 

46.0%

 

46.0%

7,117

 

4,849

 

46.8%

 

46.8%

MX-5 Miata

 

293

 

347

 

(15.6)%

 

(15.6)%

505

 

662

 

(23.7)%

 

(23.7)%

RX-8

     

-

 

N/A

 

N/A

1

 

1

 

0.0%

 

0.0%

CX-5

 

9,353

 

5,451

 

71.6%

 

71.6%

14,351

 

10,693

 

34.2%

 

34.2%

CX-7

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

N/A

CX-9

 

1,593

 

2,594

 

(38.6)%

 

(38.6)%

3,083

 

4,710

 

(34.5)%

 

(34.5)%

Tribute

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

N/A

                               

Total Vehicles

                             
                               

CARS

 

13,395

 

16,891

 

(20.7)%

 

(20.7)%

25,721

 

30,851

 

(16.6)%

 

(16.6)%

TRUCKS

 

10,946

 

8,045

 

36.1%

 

36.1%

17,434

 

15,403

 

13.2%

 

13.2%

                               

TOTAL

 

24,341

 

24,936

 

(2.4)%

 

(2.4)%

43,155

 

46,254

 

(6.7)%

 

(6.7)%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

13,392

 

15,489

 

(13.5)%

   

58,718

 

26,002

 

125.8%

   

IMPORT TRUCK

 

10,946

 

8,045

 

36.1%

   

17,434

 

15,403

 

13.2%

   

IMPORT TOTAL

 

24,338

 

23,534

 

3.4%

   

76,152

 

41,405

 

83.9%

   
                               

DOMESTIC CAR

 

3

 

1,402

 

(99.8)%

   

6,276

 

35,255

 

(82.2)%

   

DOMESTIC TRUCK

 

-

 

-

 

N/A

   

-

 

-

 

N/A

   

DOMESTIC TOTALS

 

3

 

1,402

 

(99.8)%

   

6,276

 

35,255

 

(82.2)%

   

Selling Days

 

24

 

24

       

49

 

49

       

 

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 949-727-6567; or Eric Booth, Mazda North American Operations, 949-727-6144

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