News

<< Back to News ]

MAZDA REPORTS BEST MARCH SALES SINCE 2007

- Month Marked by Strong Sales of Mazda2, Mazda3, MX-5 and CX-5 -

Apr 1, 2014

 

 

 

IRVINE, Calif., April 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March U.S. sales of 34,903 vehicles, representing an increase of 9.0 percent versus last year. Year-to-date sales through March are down 0.3 percent versus last year, with 78,282 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

"As March's weather signaled a warming trend from the frigid temperatures seen in January and February, the month saw customers return to a shopping mood.  And in March, Mazda's sales continued to grow, not only in quantity, but in quality as well," said Ron Stettner, Vice President, Sales, MNAO. "We have taken a long-term view to the strength of our business and the future value of our vehicles, in order to bolster residual values through strong transaction prices and managed incentives.  When a Mazda buyer chooses a Mazda, they are making a stronger long-term investment."

The 2014 Mazda3 is performing very well: March 2014 saw a retail sales growth of 15.8 percent over March of 2013. Year-to-date Mazda3 retail sales are up 12.7 percent, with the four-door sedan up 10.8 percent and the five-door hatchback up 32.5 percent – all in a C-segment which has been documented as being down so far this year.

And it's obviously a sound business decision: The 2014 Mazda3 was named by ALG to have the highest residual value in its segment, and the entire Mazda brand was named by KBB.com as the most affordable non-luxury brand to own over a five-year period.

 

Key March sales notes:

  • Just over two years into CX-5's selling cycle, it has its best selling month ever with 11,855 units, an increase of 66.6 percent YOY.
  • Best March for MX-5 since 2009 with 751 units sold, an increase of 31.1 percent, YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 2,794 vehicles, up 14.0 percent versus March of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. 

 

   

Month-To-Date

Year-To-Date

                               
   

Mar 

 

Mar 

 

%

 

% MTD

Mar  

 

Mar 

 

%

 

% YTD

   

2014

 

2013

 

Change

 

DSR

2014

 

2013

 

Change

 

DSR

                               

Mazda2

 

2,202

 

925

 

138.1%

 

147.2%

3,808

 

3,496

 

8.9%

 

11.1%

Mazda3

 

10,536

 

10,505

 

0.3%

 

4.2%

24,056

 

29,133

 

(17.4)%

 

(15.8)%

Mazda5

 

2,016

 

2,526

 

(20.2)%

 

(17.1)%

4,988

 

6,666

 

(25.2)%

 

(23.7)%

Mazda6

 

5,730

 

6,102

 

(6.1)%

 

(2.5)%

12,847

 

10,951

 

17.3%

 

19.6%

MX-5 Miata

 

751

 

573

 

31.1%

 

36.1%

1,256

 

1,235

 

1.7%

 

3.7%

RX-8

     

-

 

N/A

 

N/A

1

 

1

 

0.0%

 

2.0%

CX-5

 

11,855

 

7,116

 

66.6%

 

73.0%

26,206

 

17,809

 

47.2%

 

50.0%

CX-7

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

N/A

CX-9

 

1,813

 

4,281

 

(57.7)%

 

(56.0)%

4,896

 

8,991

 

(45.5)%

 

(44.5)%

Tribute

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

N/A

                               

Total Vehicles

                             
                               

CARS

 

21,235

 

20,631

 

2.9%

 

6.9%

46,956

 

51,482

 

(8.8)%

 

(7.0)%

TRUCKS

 

13,668

 

11,397

 

19.9%

 

24.5%

31,102

 

26,800

 

16.1%

 

18.3%

                               

TOTAL

 

34,903

 

32,028

 

9.0%

 

13.2%

78,058

 

78,282

 

(0.3)%

 

1.7%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

21,229

 

17,231

 

23.2%

   

76,005

 

40,531

 

87.5%

   

IMPORT TRUCK

 

13,668

 

11,397

 

19.9%

   

31,102

 

26,800

 

16.1%

   

IMPORT TOTAL

 

34,897

 

28,628

 

21.9%

   

107,107

 

67,331

 

59.1%

   
                               

DOMESTIC CAR

 

6

 

3,400

 

(99.8)%

   

6,279

 

37,253

 

(83.1)%

   

DOMESTIC TRUCK

 

-

 

-

 

N/A

   

-

 

-

 

N/A

   

DOMESTIC TOTALS

 

6

 

3,400

 

(99.8)%

   

6,279

 

37,253

 

(83.1)%

   

Selling Days

 

26

 

27

       

51

 

52

       

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

For further information: Nick Beard, 949-727-6567, or Eric Booth, 949-727-6144, both of Mazda North American Operations

Tags:


COPYRIGHT Warning: All photography is for editorial use only, may not be used for marketing, merchandising or advertising.