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MAZDA REPORTS BEST APRIL SALES SINCE 2008

- Mazda3, Mazda6 and CX-5 all provide strong gains in the month of April -

May 1, 2014

 

IRVINE, Calif., May 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported April U.S. sales of 22,434 vehicles, representing an increase of 12.8 percent versus last year. Year-to-date sales through April are up 2.4 percent versus last year, with 100,492 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

"April saw customers emerging from their long winter hibernation, and traffic and sales were where we expected to see them earlier in the year," said Ron Stettner, VP, Sales for MNAO. "Along with the improved weather, positive financial news as companies report earnings, a recovering housing market and the Dow in positive territory, have all conspired to give shoppers the confidence to return to the market. We're seeing it in retail traffic, and we're seeing it in sales results."

Key April sales notes:

  • Mazda3 sales represented the best April performance since 2010 with 8,586 vehicles sold and an increase of 21.5 percent, year-over-year (YOY).
  • April sales of Mazda6 accounted for its best April since 2008 with 3,817 vehicles sold, which was good for an increase of 30.1 percent YOY.
  • CX-5 sales totaled 6,835 vehicles in April, an increase of 9.2 percent. This is the best April sales ever for CX-5.
  • SKYACTIV® TECHNOLOGY, proof that fuel economy and performance can live harmoniously in the same vehicle, totaled 85.8 percent of Mazda's April sales with 19,248 vehicles sold. SKYACTIV Technology is currently offered in the Mazda3, Mazda6 and CX-5.
  • Mazda's Certified Pre-Owned (CPO) sales reported April sales of 3,317 vehicles, up 13.0 percent YOY. Year-to-date sales through April are up 17.0 percent with 13,533 vehicles sold.

Mazda Motor de Mexico (MMdM) reported best-ever April sales of 2,643 vehicles, up 8.0 percent versus April of last year. This is the 15th consecutive record month of sales.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

   

Month-To-Date

Year-To-Date

                               
   

Apr

 

Apr

 

%

 

% MTD

Apr

 

Apr

 

%

 

% YTD

   

2014

 

2013

 

Change

 

DSR

2014

 

2013

 

Change

 

DSR

                               

Mazda2

 

752

 

564

 

33.3%

 

28.2%

4,560

 

4,060

 

12.3%

 

12.3%

Mazda3

 

8,586

 

7,067

 

21.5%

 

16.8%

32,642

 

36,200

 

(9.8)%

 

(9.8)%

Mazda5

 

664

 

762

 

(12.9)%

 

(16.2)%

5,652

 

7,428

 

(23.9)%

 

(23.9)%

Mazda6

 

3,817

 

2,933

 

30.1%

 

25.1%

16,664

 

13,884

 

20.0%

 

20.0%

MX-5 Miata

 

465

 

612

 

(24.0)%

 

(26.9)%

1,721

 

1,847

 

(6.8)%

 

(6.8)%

RX-8

     

-

 

N/A

 

N/A

1

 

1

 

0.0%

 

0.0%

CX-5

 

6,835

 

6,262

 

9.2%

 

5.0%

33,041

 

24,071

 

37.3%

 

37.3%

CX-7

 

-

     

N/A

 

N/A

-

 

-

 

N/A

 

N/A

CX-9

 

1,314

 

1,694

 

(22.4)%

 

(25.4)%

6,210

 

10,685

 

(41.9)%

 

(41.9)%

Tribute

 

1

     

N/A

 

N/A

1

 

-

 

N/A

 

N/A

                               

Total Vehicles

                             
                               

CARS

 

14,284

 

11,938

 

19.7%

 

15.0%

61,240

 

63,420

 

(3.4)%

 

(3.4)%

TRUCKS

 

8,150

 

7,956

 

2.4%

 

(1.5)%

39,252

 

34,756

 

12.9%

 

12.9%

                               

TOTAL

 

22,434

 

19,894

 

12.8%

 

8.4%

100,492

 

98,176

 

2.4%

 

2.4%

                               
                               

MEMO:

                             
                               

IMPORT CAR

 

14,291

 

11,952

 

19.6%

   

84,572

 

49,536

 

70.7%

   

IMPORT TRUCK

 

8,149

 

7,956

 

2.4%

   

39,251

 

34,756

 

12.9%

   

IMPORT TOTAL

 

22,440

 

19,908

 

12.7%

   

123,823

 

84,292

 

46.9%

   
                               

DOMESTIC CAR

 

(7)

 

(14)

 

(50.0)%

   

6,266

 

33,839

 

(81.5)%

   

DOMESTIC TRUCK

 

1

 

-

 

N/A

   

1

 

-

 

N/A

   

DOMESTIC TOTALS

 

(6)

 

(14)

 

(57.1)%

   

6,267

 

33,839

 

(81.5)%

   

Selling Days

 

26

 

25

       

101

 

101

       

 

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations

For further information: Nick Beard, Mazda North American Operations, 714-656-6748, or Eric Booth, Mazda North American Operations, 949-727-6144

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