Press Release

October 27, 2010 - IRVINE, Calif. -- In a contest for the largest prize ever offered on the geolocation platform foursquare, Mazda today announced they will award a new 2011 MAZDA2 subcompact five-door hatchback to one lucky music, style and gaming fan.

James Jordan, Mazda North American Operations' manager of alternative marketing, said his team sought an alternative approach to reaching young urbanites. "In looking to reach potential buyers and drivers, we wanted to connect with them at music, social media and group events," he said. "Foursquare is a perfect way to engage users online and off, and Mazda is looking forward to giving away a vehicle to someone whose cultural interests align with ours."

The Inner Driver Challenge, which was created in partership with the online publishing company Federated Media, includes three simple steps for prospective car owners to win:

• Follow Mazda on foursquare [foursquare.com/mazdausa].
• Check-in at relevant locations to unlock any two of the following three badges: MAZDA2 Beat Junkie (concerts & music spots), MAZDA2 Style Guru (nightlife haunts, boutiques and fashion events) and MAZDA2 Button Masher (Gaming Competitions & retailers)
• Beat Junkie check-in locations include the remaining stops on the MAZDA2 Music Tour, featuring falsetto crooner Mayer Hawthorne's national tour as he performs with backing-band The County. The remaining dates on the MAZDA2 Music Tour can be found at http://www.MAZDA2MusicTour.com. Eligible cities with check-in locations include: Austin,Boston,Chicago,Dallas,Denver,Los Angeles,Las Vegas,Miami, Ft. Lauderdale,New York,Philadelphia,San Francisco,San Diego,Seattle,Washington DC,and Portland.
• Once they've earned two of the custom badges, participants will instantly earn the fourth custom badge, Inner Driver, which will inform them how to enter to win a brand new MAZDA2

Followers of MazdaUSA's social media channels on foursquare, Twitter and Facebook also will see special location announcements for where they can unlock the Inner Driver badge and instantly advance through the other steps. The contest for US-based contestants lasts until December 7^th, and the winner will be announced shortly thereafter.

Celebrating its 40^th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

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