Mazda is launching a new advertising campaign themed “Driving Matters” that is aimed to celebrate the joy of driving. The campaign will launch with “A Driver’s Life”, which chronicles the major moments and life stages in a driver’s life, like getting a license and buying your first car, through raising a family and obtaining your “reward” car. The spot will feature multiple 2016 models but the aim is to celebrate driving and the core values of Mazda customers. The campaign will launch on Friday May 22nd in cinema and television.
Mazda went to extraordinary lengths to bring new levels of depth and maturity to every aspect of the 2016 model. In addition to an innovative interior design, the refreshed Mazda6 offers greater sophistication and value with enhanced exterior design, functionality, ride comfort, quietness and safety.
The CX-5’s capable performance, efficiency and boldness have made it a favorite in its class. For the 2016 model year, CX-5 adds new levels of refinement and brings a depth and maturity to a variety of areas, including design, the quality and functionality of the interior, ride comfort and quietness, as well as safety performance.