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MAZDA3 AND CX-9 TAKE TOP HONORS IN STRATEGIC VISION’S 2008 TOTAL VALUE INDEX

Nov 14, 2008

IRVINE, Calif., - According to Strategic Vision's 2008 Total Value Index, the fun-to-drive MAZDA3 compact sedan and reigning North American Truck of the Year CX-9 crossover sport-utility vehicle (CSUV) beat out all other competitors in their respective classes.

"In today's tough economic climate, vehicles are put through ever-more demanding scrutiny, and consumers expect their new vehicle to be of the highest of quality.  We're very proud and honored that the MAZDA3 and CX-9 topped their classes in this very stringent study of reliability, price, value and overall quality," said Robert Davis, senior vice president, product development and quality, Mazda North American Operations (MNAO).

Strategic Vision's Total Value Index (TVI) factors various economic considerations of the ownership experience.  The resulting TVI metric represents the overall total value of a vehicle, from the ownership experience to financial concerns such as cost of ownership and resale value.  TVI ratings include statements that vehicle owners make about value, including reliability fuel economy and price.

The MAZDA3 had the highest TVI score in the small car class, while the CX-9 was the highest in the Midsize Crossover Utility class.

"When economic conditions become more favorable, the manufacturers who have focused their efforts in enhancing product quality and communicating messages of trustworthy products and overall value will be in a position to regain and even take over new market share," explained Alexander Edwards, Strategic Vision's president of automotive.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.

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