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AMERICA’S LOVE AFFAIR WITH THE MAZDA MIATA BLOSSOMS WITH TWO NEW 2002 SPECIAL-EDITION MODELS

- Valentine's Day Debut Salutes Mazda's Two-Person Loveseat on Wheels -

Feb 7, 2003

2002 Mazda Special Edition Miata

CHICAGO - It has long been a Chicago Auto Show tradition to showcase America's love affair with the Mazda MX-5 Miata, and Mazda heats things up again this year as it introduces two new Special Edition (SE) models. Both are limited-production versions of the world's most popular sports car and come equipped with a host of features that make these the "raciest" SE models to date.

For starters, both Miata SE's wear exhilarating paint jobs: one is Titanium Gray Metallic, the other Blazing Yellow Mica. The Titanium Gray SE model comes with a deep saddle brown leather faced interior and door panels and the Blazing Yellow SE has, for the first time in the Miata's 13-year history, a black leather interior. The seats on the black leather SE even carry the Miata logo embroidered into the seat back.

America's love affair with the stylish Miata began when the original Miata was unveiled at the 1989 Chicago Auto Show. The retro roadster inspired the industry and kicked off a roadster renaissance that is still going strong. Over the years, Mazda has used Chicago as the venue to introduce to the media and public significant new changes in the MX-5 Miata and new Special Edition models. For instance, last year Mazda celebrated the 1991 introduction of its first Special Edition Miata, a British Racing Green model, which sold out in a matter of weeks, with another limited-production British Racing Green version of the two-seat sports car.

Other features of both 2002 Miata SE models are a standard in-dash 6-CD changer with 200-watt Bose® AM/FM/CD audio system with speed-sensing audio volume control, a slick-shifting six-speed manual transmission, chrome fuel filler door, custom 16-inch Enkei alloy wheels and Mazda's exclusive Special Edition badging.

Also included are two-tone, three-spoke NARDI® steering wheel, a NARDI® leather shift knob and handbrake lever, white gauge faces, aluminum accent rings on the gauges, aluminum door handles, aluminum foot pedals and foot rest as well as aluminum scuff plates.

The car's close-ratio, six-speed transmission allows brisk acceleration, yet provides quieter, more relaxed highway cruising. With the shortest and slickest shifter in the industry, navigating through the Miata's gears is one of life's great driving pleasures.

Like all Miata models, the 2002 Miata Special Edition is powered by a 142-horsepower, 1.8-liter DOHC four-cylinder engine. The Miata's razor-sharp reflexes are the result of its rigid chassis, innovative PowerPlant Frame and four-wheel double-wishbone suspension. Power-assisted rack-and-pinion steering and four-wheel disc brakes are also standard on all Miatas.

Also part of the SE equipment on both models is Torsen® limited-slip differential, fog lights, a body appearance package and ABS brakes are available as options.

Like every Mazda model, the Miata comes with a three-year roadside assistance program. With one call to a toll-free number, Miata owners can access roadside assistance 24 hours a day, 365 days a year throughout the United States and Canada. For all 2002 Mazda vehicles, the company will provide a free loaner car in the event a warrantable condition requires the use of a rental car.

The 2002 Mazda Miata is covered by a comprehensive three-year/50,000-mile warranty that covers every part on the vehicle except those subject to normal wear. In addition, the Miata is covered by a five-year/unlimited-mileage corrosion warranty.

Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

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EDITOR'S NOTE: Please visit www.mazdausamedia.com for Miata Special Edition photos.

 


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