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MAZDA SALES UP MORE THAN 21 PERCENT YEAR-OVER-YEAR

Mazda Achieves Fastest Year-to-Date Sales since 1994 with More Than 100K Vehicles Sold

May 1, 2012

IRVINE, Calif. (May 1, 2012) - Mazda North American Operations (MNAO) today reported April U.S. sales of 21,506 vehicles, representing an increase of 4.2 percent (up 17.2 percent on a daily selling rate (DSR) basis) versus last year.  This is the best April sales month for Mazda since 2008.  On a calendar year-to-date basis, Mazda's sales are up 21.5 percent (22.7 percent DSR), with 103,529 vehicles sold.

Key April sales notes:

  • Not since 1994 has Mazda reached 100,000 vehicle sales so soon in the sales year.
  • The all-new 2013 Mazda CX-5 compact crossover SUV, named "2012 Crossover of the Year" from Autobytel and an IIHS "Top Safety Pick" is already a popular choice for customers. In its second full month of sales, 3,521 vehicles were sold in April. Mazda 6 sales are up 38.3 percent versus last year with 3,780 vehicles sold.
  • Mazda's SKYACTIV® TECHNOLOGY, the brand's engineering-focused philosophy toward improving all-around vehicle efficiency, is already demonstrating strong sales through its fitment in the 2012 Mazda3 (up to 40 MPG highway) and the all-new CX-5 (highest highway (35 MPG), and best combined (29 MPG), fuel economy of any SUV sold in the U.S.). Mazda's total SKYACTIV® TECHNOLOGY sales for April account for 25 percent of total sales for the month.

Rounding out April sales for the North American market, Mazda Motor de Mexico (MMdM) reported its April sales of 1,849 vehicles, down 15.0 percent versus April of last year. 

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

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or more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

Director, Communications & National Events

Jeremy Barnesjbarnes5@mazdausa.comOffice Phone:
(949) 727-6844Fax:
(949) 727-6562Mobile: Mazda North American Operations
7755 Irvine Center Drive
Irvine, CA 92618

Senior Account Executive, Hill+Knowlton Strategies
Halie Schmidt

halie.schmidt@hkstrategies.comOffice Phone:
(949) 223-2308Fax:
(949) 752-2130Mobile:
Hill+Knowlton Strategies
10 Corporate Park
Suite 200
Irvine, CA 92606

April 2012 Sales Release.pdf
(40 KB)

 

Mazda Sales Results - Apr '12.pdf
(14 KB)

 

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