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MAZDA REPORTS SEPTEMBER 2009 SALES

Oct 1, 2009

IRVINE, Calif. – Mazda North American Operations (MNAO) today reported September 2009 sales of 14,234, a decrease of 12.0 percent versus September of 2008.  On a daily selling rate (DSR) basis, sales were down 15.5 percent, with 25 selling days in 2009 compared to 24 in 2008.  Overall, total yearly sales are reported at 160,189, down 25.6 percent compared to 2008, or 25.3 percent on a DSR basis.

The all-new 2010 MAZDA3 led the way with sales of 6,227 vehicles, an increase of 3.3 percent. The 2010 MAZDA3 is a redefined, reengineered, and restyled sport compact that delivers improved appearance and performance, fresh features, and an unmatched level of refinement.

Mazda Motor de Mexico (MMdM) reported sales of 1,178.  Mazda Canada Inc. (MCI) sold 6,520 units, down 3.6 percent compared to last September.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

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    Month-To-Date Year-To-Date
                               
    September   September   %   % MTD September   September   %   % YTD
    2009   2008   Change   DSR 2009   2008   Change   DSR
                               
Mazda3              6,227         6,029   3.3%   (0.8)%          75,833            90,256   (16.0)%   (15.6)%
Mazda5                 652         1,080   (39.6)%   (42.0)%          14,918            15,717   (5.1)%   (4.7)%
Mazda6              3,484         3,694   (5.7)%   (9.5)%          26,998            42,237   (36.1)%   (35.8)%
MX-5 Miata                 502           608   (17.4)%   (20.7)%            6,449              9,991   (35.5)%   (35.2)%
RX-8                 234           274   (14.6)%   (18.0)%            1,627              2,865   (43.2)%   (43.0)%
CX-7              1,561         1,811   (13.8)%   (17.3)%          14,042            23,058   (39.1)%   (38.8)%
CX-9              1,390         2,108   (34.1)%   (36.7)%          14,903            20,469   (27.2)%   (26.9)%
Tribute                 158           477   (66.9)%   (68.2)%            4,861              9,727   (50.0)%   (49.8)%
B-Series Truck                  26             88   (70.5)%   (71.6)%               558              1,088   (48.7)%   (48.5)%
                               
Total Vehicles                              
                               
CARS            11,099       11,685   (5.0)%   (8.8)%        125,825          161,066   (21.9)%   (21.5)%
TRUCKS              3,135         4,484   (30.1)%   (32.9)%          34,364            54,342   (36.8)%   (36.5)%
                               
TOTAL           14,234      16,169   (12.0)%   (15.5)%       160,189         215,408   (25.6)%   (25.3)%
                               
                               
MEMO:                              
                               
IMPORT CAR              7,615         7,991   (4.7)%              98,827          118,829   (16.8)%    
IMPORT TRUCK              2,951         3,919 # (24.7)%              28,945            43,527   (33.5)%    
IMPORT TOTAL           10,566      11,910   (11.3)%           127,772         162,356   (21.3)%    
                               
DOMESTIC CAR              3,484         3,694   (5.7)%              26,998            42,237   (36.1)%    
DOMESTIC TRUCK                 184           565   (67.4)%                5,419            10,815   (49.9)%    
DOMESTIC TOTALS             3,668        4,259   (13.9)%             32,417           53,052   (38.9)%    
Selling Days   25   24         231   232        

September 2009 Sales Release Final.doc
(26 KB)

 

Mazda Sales Results - September '09.xls
(34 KB)

 

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