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MAZDA REPORTS JULY 2008 SALES, SMALL CARS LEAD THE WAY

MAZDA3 Continues Its Hot Streak, Reports Best July Ever

Aug 1, 2008

IRVINE, Calif. – Mazda North American Operations (MNAO) today reported July 2008 sales of 22,418 vehicles, a 13.3 percent decrease over last year.  Year-to-date, Mazda’s reports 175,559 vehicles sold, down a slight 1.7 percent.

“As fuel prices continue to rise and consumer confidence continues to slip, new-car buyers are honing their choices, deciding on the smaller, more fuel-efficient vehicles that a company like Mazda has always made,” said Jim O’Sullivan, President and CEO, MNAO.  “We’re in the enviable position of having trouble stocking enough MAZDA3s, MAZDA5s and MAZDA6s to meet this demand, and this month’s sales numbers reflect that.”

The fuel-efficient and fun-to-drive MAZDA3 continues as Mazda’s sales leader, with sales up 1.9 percent totaling 11,782, its best July ever.  The MAZDA5 multi-activity vehicle posted a 39.7 percent increase versus last July, with 1,336 units sold.  Year-to-date, MAZDA5 sales are up 43.7 percent, proof-positive of consumers’ changing tastes.

The all-new 2009 MAZDA6 is expected to arrive in showrooms this week.  With a larger body than the outgoing car, as well as more powerful – and more fuel efficient – engine choices, the 2009 MAZDA6 is sure to be a hit.

Mazda Motor de Mexico (MMdM) celebrated its best-ever July and third-best month in its history with sales of 1,796 vehicles, up 48 percent versus last year.  MAZDA3 5-door posted its best sales month ever.  On a year-to-date basis, MMdM reports 11,757 total sales, accounting for a 36 percent increase versus last year.

Mazda Canada Inc. (MCI) reported sales of 7,996 units, up slightly (.08 percent).

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.

   
Month-To-Date
Year-To-Date
   
 
 
 
 
 
 
 
 
 
 
 
 
   
   
July
 
July
 
%
 
% MTD
July
 
July
 
%
 
% YTD
   
2008
 
2007
 
Change
 
DSR
2008
 
2007
 
Change
 
DSR
                               
Mazda3  
    11,782
 
  11,567
 
1.9%
 
(6.0)%
      73,257
 
      74,196
 
(1.3)%
 
(1.8)%
Mazda5  
      1,336
 
        956
 
39.7%
 
22.7%
      13,313
 
        9,265
 
43.7%
 
30.0%
Mazda6  
      2,470
 
      3,672
 
(32.7)%
 
(60.6)%
      35,533
 
      36,356
 
(2.3)%
 
(2.9)%
MX-5 Miata  
      1,182
 
      1,187
 
(0.4)%
 
(8.5)%
        8,331
 
      10,790
 
(22.8)%
 
(30.2)%
RX-8  
        355
 
        654
 
(45.7)%
 
(99.0)%
        2,236
 
        3,954
 
(43.4)%
 
(77.8)%
CX-7  
      2,356
 
      3,868
 
(39.1)%
 
(77.3)%
      18,330
 
      24,323
 
(24.6)%
 
(33.4)%
CX-9  
      1,965
 
      2,158
 
(8.9)%
 
(18.6)%
      15,188
 
      11,476
 
32.3%
 
24.0%
Tribute  
        879
 
      1,575
 
(44.2)%
 
(93.5)%
        8,455
 
        6,221
 
35.9%
 
26.0%
B-Series Truck  
          93
 
        219
 
(57.5)%
 
(154.3)%
          916
 
        1,837
 
(50.1)%
 
(101.7)%
MPV  
          -  
 
          (3)
 
(100.0)%
 
N/A
            -  
 
          119
 
(100.0)%
 
N/A
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total Vehicles  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CARS  
    17,125
 
    18,036
 
(5.1)%
 
(13.7)%
    132,670
 
    134,561
 
(1.4)%
 
(2.0)%
TRUCKS  
      5,293
 
      7,817
 
(32.3)%
 
(59.5)%
      42,889
 
      43,976
 
(2.5)%
 
(3.1)%
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL  
   22,418
 
   25,853
 
(13.3)%
 
(24.5)%
   175,559
 
   178,537
 
(1.7)%
 
(2.3)%
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEMO:  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IMPORT CAR  
    14,655
 
    14,364
 
2.0%
 
 
      97,137
 
      98,205
 
(1.1)%
 
 
IMPORT TRUCK  
      4,321
 
      6,023
#
(28.3)%
 
 
      33,518
 
      35,918
 
(6.7)%
 
 
IMPORT TOTAL  
   18,976
 
   20,387
 
(6.9)%
 
 
   130,655
 
   134,123
 
(2.6)%
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOMESTIC CAR  
      2,470
 
      3,672
 
(32.7)%
 
 
      35,533
 
      36,356
 
(2.3)%
 
 
DOMESTIC TRUCK  
        972
 
      1,794
 
(45.8)%
 
 
        9,371
 
        8,058
 
16.3%
 
 
DOMESTIC TOTALS  
     3,442
 
     5,466
 
(37.0)%
 
 
     44,904
 
     44,414
 
1.1%
 
 
Selling Days  
27
 
25
 
 
 
 
181
 
180
 
 
 
 

Note: MPV is a discontinued vehicle

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