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MAZDA REPORTS CONTINUED STRONG SALES IN FEBRUARY

- Sales up 6.7 Percent; CX-9, MAZDA5 and Tribute lead the way -

Mar 3, 2008

IRVINE, Calif. - Mazda North American Operations (MNAO) today reported another strong sales month with 23,548 units sold in the U.S., a 6.7 percent increase compared to last February.  Year-to-date sales of 44,760 are up 8.4 percent year-over-year.
Mazda's crossover SUV lineup is taking the industry by storm.  The winner of the 2008 North American Truck of the Year and 2008 Motor Trend Sport/Utility of the Year, CX-9, reported sales of 2,200 units, up 88.4 percent versus last year.  CX-7 recorded 3,185 units sold, up 7.9 percent, and Tribute sold 1,386 units in February.  Combined, the Mazda crossover SUV lineup recorded sales of 6,771 in February, up 49.7 percent versus last February and up 59.5 percent year-to-date.

The MAZDA5 multi-activity vehicle, which has been freshened for 2008, sold 2,021 units, a 29.1 percent increase, and the best month for the vehicle since March, 2006.  January sales were led in volume by MAZDA3, which reported sales of 7,893 units.
 "The economic outlook remains in doubt, with increasing crude oil prices, continued consumer uncertainty and further concern in housing causing consumers to think twice before purchasing big-ticket items like a new car," said Jim O'Sullivan, President and CEO, MNAO.  "Mazda sales continue to buck the trend across the industry, though, with our focus on selling the right cars and SUVs at the right price, and through the right dealers."

Mazda Motor de Mexico (MMdM) continues its string of impressive sales with 1,667 vehicles sold, up 43 percent versus last year.  On a year-to-date basis, MMdM reported 3,517 total sales.  Mazda Canada, Inc. reported February sales of 5,810 units, up 12.4 percent, and their best-ever February.  Additionally, Mazda Canada reported best-ever February sales for MAZDA5, MX-5 and B-Series.  Year-to-date, MCI reports 10,542 vehicles sold, up 9.3 percent.

 

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.

 

      Month-To-Date         Year-To-Date  
                         
    February   February   %   February   February   %
    2008   2007   Change   2008   2007   Change
                         
Mazda3               7,893                8,666   (8.9)%            14,472             16,309   (11.3)%
Mazda5               2,021                1,565   29.1%              3,720              2,888   28.8%
Mazda6               5,527                5,557   (0.5)%            11,860             10,543   12.5%
MX-5 Miata                  924                1,107   (16.5)%              1,584              2,092   (24.3)%
RX-8                  319                   492   (35.2)%                579                 994   (41.8)%
Protégé                     -                       -     N/A                  -                     -     N/A
CX-7               3,185                2,951   7.9%              5,740              5,717   0.4%
CX-9               2,200                1,168   88.4%              4,050              1,250   224.0%
Tribute               1,386                   402   244.8%              2,544                 762   233.9%
B-Series Truck                    93                   151   (38.4)%                211                 634   (66.7)%
MPV                    -                        1   (100.0)%                  -                   119   (100.0)%
                         
Total Vehicles                        
                         
CARS              16,684              17,387   (4.0)%            32,215             32,826   (1.9)%
TRUCKS               6,864                4,673   46.9%            12,545              8,482   47.9%
                         
TOTAL            23,548             22,060   6.7%           44,760           41,308   8.4%
                         
                         
MEMO:                        
                         
IMPORT CAR              11,157              11,830   (5.7)%            20,355             22,283   (8.7)%
IMPORT TRUCK               5,385                4,120 # 30.7%              9,790              7,086   38.2%
IMPORT TOTAL            16,542             15,950   3.7%           30,145           29,369   2.6%
                         
DOMESTIC CAR               5,527                5,557   (0.5)%            11,860             10,543   12.5%
DOMESTIC TRUCK               1,479                   553   167.5%              2,755              1,396   97.3%
DOMESTIC TOTALS              7,006               6,110   14.7%           14,615           11,939   22.4%
                         
Note:  MPV & Protegé are discontinued vehicles.  

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