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MAZDASPEED ACCESSORIZED RX-8S HIT THE STREETS FOR SUMMER

- Mazda's Rotary-Powered Sports Car in MAZDASPEED Form -

Jul 24, 2004

IRVINE, Calif. - This summer a new breed of Mazda's rotary-powered RX-8 sports car will pound the pavement in cities across the United States. The addition of MAZDASPEED accessories to a select number of RX-8s will make the already aggressively styled car even more performance-driven.

"RX-8 is the ultimate performance car, and with the addition of MAZDSPEED-branded components, customers can build their own ultimate RX-8," said Robert Davis, senior vice president of marketing and product development of Mazda North American Operations. "We created these MAZDASPEED RX-8s by exploring what is possible using a host of MAZDASPEED dealer-available parts and accessories."

At first glimpse, there is no doubt this is an RX-8 sports car, but a variety of exterior modifications create an even more aggressive - somewhat feline - appearance. In front, an extended air intake and a low-projecting lip spoiler yield improved cooling and optimum lift balance, respectively. Low-slung silhouette side skirts and carbon-finished B-pillar garnishes carry the sleek look rearward. An adjustable rear wing and rear under-spoiler create downforce in the tail.

Gun Metallic, 18-inch aluminum or magnesium wheels will claw the pavement, while enhanced shock absorbers ensure ride comfort, and sporty springs drop the ride height 20mm for a lower center of gravity and increased spring rate, together generating catlike reflexes and handling. Larger-diameter front and rear stabilizer bars reduce body roll, while front and rear strut tower braces increase body rigidity.

Mazda North American Operations is responsible for the sales and marketing, customer parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

Visit www.mazdausamedia.com for more information about MAZDASPEED.


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