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MAZDA ROTARY POWER HITS HOLLYWOOD, FORMS CARS INTO SUPERHEROES
LOS ANGELES - Just a stone's throw from the Hollywood Walk of Fame and the back lots of Twentieth Century Fox, a new movie superhero lurks in the shadows of the Los Angeles Convention Center. There's no cape and no mask...just four wheels, a rotary-powered engine and a ton of Mazda muscle.
When X2, the next X-Men film, hits movie theaters in May, audiences will catch their first glimpse of the Mazda RX-8 X-Men Car on the big screen alongside Hugh Jackman and Oscar-winner Halle Berry. However, the vehicle gets its own in-person premiere this week at the Greater Los Angeles Auto Show.
In true superhero fashion, the aggressively styled Mazda RX-8 X-Men Car, based on the production model 2004 Mazda RX-8, possesses its own unique super power-in this case, a Renesis 13B water-cooled engine. In addition, its dominant presence is accentuated by an impenetrable Mutant Blue exterior which includes an X-shaped grille, a fierce rear spoiler and an enlarged trademark "X" on the vehicle's nameplate.
On the inside, the Mazda RX-8 X-Men Car is trimmed in imposing silver and black shades, including the door trim, seats and steering wheel. A communication device is prominently displayed on the upper center console.
X2 director Brian Singer worked closely with Mazda on the RX-8 X-Men Car in a unique collaboration to bring the Mazda RX-8, the company's brand icon, to the big screen with a starring role in the film. Singer revised the movie's original script to accommodate the vehicle.
Mazda Motor Corporation and Twentieth Century Fox teamed on the production and are working together to develop promotions to support the film's release.
Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
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Mazda North American Operations
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