<< Back to News ]
May 24, 2012
IRVINE, Calif. (May 24, 2012) - As we head into Memorial Day Weekend and summer temperatures rise, the dangers for children being seriously injured or even dying from being left alone inside a hot car also rise. That's why Mazda North American Operations (MNAO) has joined with the National Highway Traffic Safety Administration (NHTSA) in an effort to reduce these deaths by reminding parents and caregivers about the dangers of heatstroke in young children.
"More than half of all vehicle-related heatstroke deaths in children are caused by a child accidentally being left in the car, and more than 30 percent are from a child getting into a hot car on their own," said MNAO President and CEO Jim O'Sullivan. "In an effort to prevent these needless tragedies, we want to urge all parents and caregivers to do three things: 1) NEVER leave a child in a vehicle unattended; 2) Make it a habit to look in the backseat EVERY time you exit the car; 3) ALWAYS lock the car and put the keys out of reach. And, if you ever see a child left alone in a hot vehicle, call 911 right away."
According to NHTSA, heatstroke is the leading cause of non-crash vehicle fatalities for children 14 and under. In fact, one child dies from heatstroke nearly every 10 days from being left in a hot vehicle. In 2011, there were 33 reported deaths of children left in hot vehicles. So far this year, there have been two reported.
Warning signs of heatstroke include: red, hot, and moist or dry skin, no sweating, a strong rapid pulse or a slow weak pulse, nausea, confusion or acting strangely. If a child exhibits any of these signs after being in a hot vehicle, cool the child rapidly (not an ice bath but by spraying them with cool water or with a garden hose). Call 911 or your local emergency number immediately.
"Children's body temperatures can rise up to five times faster than that of an adult, and heatstroke can occur in temperatures as low as 57 degrees," said O'Sullivan. "On an 80 degree day, a car can reach deadly levels in just 10 minutes."
NHTSA and Mazda want to remind everyone of a few key safety tips to prevent deadly accidents and to prevent vehicular heatstroke:
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.