<< Back to News ]
Aug 3, 2012
IRVINE, Calif. (August 2, 2012) – Mazda North American Operations (MNAO) today announced that its Information Technology team, led by chief information officer, Jim DiMarzio, has been chosen by CIO magazine as a recipient of the 2012 CIO 100 for MNAO’s revolutionary Interactive Sales Experience Application (ISEA). The 25th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information technology (IT).
"For 25 years now, the CIO 100 awards have honored the innovative use of technology to deliver genuine business value," said Maryfran Johnson, editor-in-chief of CIO magazine. "Our 2012 winners are an outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage."
“I’m honored to receive this prestigious award on behalf of the entire IT team at MNAO,” said Jim DiMarzio, MNAO’s director and chief information officer of information technology, “but the true honorees should be the entire Mazda IT team. This is a representation of the hard work and perseverance of everyone involved in our support and development teams, and to represent their efforts and successes as a member of the CIO 100 is the best recognition I can offer to their talents and achievements.”
Mazda has developed an entirely new twist on the in-dealership sales experience for customers by providing its dealers with an opportunity to use the specially developed ISE application. Based on the well-known Apple iPad platform, the application works to enhance the experience of Mazda customers by allowing dealership sales personnel to access information on-the-fly instead of a “research and return” type response. Mazda customers can now receive answers to tough product questions immediately which enable them to quickly see the advantages of buying a Mazda while increasing sales satisfaction at the Mazda dealership.
Executives from the winning companies will be recognized at the CIO 100 Symposium & Awards Ceremony, to be held Tuesday evening, Aug. 21 at the Terranea Resort in Rancho Palos Verdes, Calif.
About the CIO 100
The recipients of this year's CIO 100 award were selected through a three-step process. First, companies filled out an online application form detailing their innovative IT and business initiatives. Next, a team of judges reviewed the applications in depth, looking for unique practices and substantial results. Finally, CIO editors reviewed the judges' recommendations and voted on the final 100.
Complete coverage of the 2012 CIO 100 awards is available online at www.cio.com and appears in the August 1 issue of CIO magazine.
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
About CIO Magazine
CIO produces award-winning content and community resources for information technology executives and leaders thriving and prospering in this fast-paced era of business, as well as creates opportunities for information technology and consumer marketers to reach them. The CIO portfolio includes CIO.com, CIO magazine (launched in 1987), CIO Executive Programs and the CIO Executive Council. CIO properties provide business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of more than 200 awards to date, including the American Society of Business Publication Editor’s Top B-to-B Magazine since 2000 and two Grand Neals from the Jesse H. Neal National Business Journalism Awards. CIO websites and printed publications appear in more than 25 countries, including Australia, Canada, Finland, India and Sweden. CIO Executive Programs—a series of face-to-face conferences including the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to serve as an unbiased and trusted peer advisory group. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available at www.idgenterprise.com.
# # #
For further information: Nick Beard, Mazda North American Operations, (949) 727-6567 Eric Booth, Mazda North American Operations, (949) 727-6144