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MAZDA UNVEILS NEW LOGO FOR MAZDA MOTORSPORTS
-New logo, new clean-diesel racecar, same great racing heritage-
Jan 25, 2013
All-new Mazda Motorsports Logo
Daytona Beach, Fla. (January 25, 2013) – Mazda North American Operations (MNAO) today announced, from the paddock of Daytona International Speedway, the launch of its new Mazda Motorsports logo and color scheme. The new logo consists of three tiles on the left, one light grey, one blue and one dark grey. Next to those tiles, on the right, is the word “Mazda” in the same Mazda blue used in the manufacturer’s logo, with “Motorsports” written below. In an effort to align its motorsports efforts more closely with the company which makes it all possible, Mazda and Mazda Motorsports will now share a color combination that will be distinctive and recognizable. The new logo will come to represent a long and distinguished heritage of racing for Mazda, including winning Le Mans in 1991, the only Japanese manufacturer thus far to have taken the checkered flag at the fabled race.
“On the heels of announcing our racing program with the all-new Mazda6 SKYACTIV-D clean diesel engine, we are very proud to be unveiling our new logo that better identifies with Mazda,” said John Doonan, director, Mazda Motorsports, MNAO. “The colors definitely work better with Mazda and Mazda Motorsports’ future goals in both racing and the consumer marketplace.
Mazda also just announced its new racing program including the implementation of
SKYACTIV® TECHNOLOGY in the new 2014 Mazda6. The Mazda6 racecar will be powered by a Mazda SKYACTIV-D Clean Diesel engine and is being developed for the new GRAND-AM GX class. This will be the first time a diesel-powered vehicle of any type has ever raced at the Rolex 24. Mazda will be seeking their 24th class win in the American endurance classic, having most recently won in 2008 and 2010.
About Mazda & MAZDASPEED
Mazda is the number-one brand for road-racers across North America. Thousands of Mazda powered grassroots racers compete in various classes with the SCCA and NASA highlighted by Spec Miata, the world’s largest spec class with over 2,500 cars built. In 2006 Mazda Motorsports established the MAZDASPEED Motorsports Development Ladder to assist racers in moving up through the ranks. In 2010 this was expanded to include the Mazda Road to Indy. Key to Mazda’s success is strategic partnerships with the Skip Barber Racing School and Mazda Raceway Laguna Seca.
MAZDASPEED Motorsports is managed by Mazda North American Operations (MNAO). Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
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 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).
For further information: Nick Beard, Mazda North American Operations, (949) 727-6567 Eric Booth, Mazda North American Operations, (949) 727-6144