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MAZDA ENHANCES CPO PROGRAM WITH ADDITIONAL MODELS AND WARRANTY
- Consumers Will Have More Inventory to Choose from and Greater Buying Confidence -
Sep 5, 2013
IRVINE, Calif. (September 04, 2013) – Mazda North American Operations (MNAO) today announced enhancements to its Certified Pre-Owned (CPO) program. In addition to the existing three-year AutoCheck® Buyback Protection, starting September 4, 2013, Mazda will offer its CPO customers an additional 12-month/12,000-mile limited warranty. Mazda is also adding one year and 20,000 miles to CPO model eligibility, which will now include 2008-2013 model years and have a maximum certification of 80,000 miles.
“Mazda has seen substantial success with its CPO program and we are continually looking for ways to enhance it in order to exceed the expectations of our customers and dealers,” said Ron Stettner, vice president of sales, MNAO. “Over the last year, sales of certified pre-owned Mazda’s have gone up by 40.2 percent and dealer participation has increased by 6 percent.” We look to continue this momentum with the additional warranty coverage and model eligibility.”
Beginning September 4, 2013, all CPO vehicles will come with a 12-month/12,000-mile additional limited warranty with no deductible on covered components. The additional warranty will begin when the factory warranty ends. If the vehicle is outside of the factory warranty, the new limited warranty will begin on the CPO retail date. Mazda is also adding one year and 20,000 miles to CPO eligibility requirements. Vehicles spanning the 2008-2013 model years with less than 80,000 miles are now eligible to become CPO vehicles. The additional year and 20,000 miles will give consumers more options when shopping for a certified pre-owned Mazda.
In addition to these enhancements, Mazda continues to offer consumers a three-year buyback guarantee through AutoCheck by Experian. If a purchased Mazda CPO vehicle is found to have a certain title brand after the vehicle is reported to be free of the brand, the AutoCheck Buyback Protection program covers what the customer paid for the vehicle (up to 110 percent of the NADAguides.com published retail value) plus coverage of up to $500 in aftermarket accessories.*
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
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For further information: Nick Beard, Mazda North American Operations, (949) 727-6567 Eric Booth, Mazda North American Operations, (949) 727-6144