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Mazda Launches Mazda MX-5 25th Anniversary Website
HIROSHIMA, Japan—Mazda Motor Corporation launched the Mazda MX-5 25th Anniversary website at 0:00 (Japan Standard Time) on Monday, February 10, 2014.
Commemorating the 25th anniversary of the debut of the Mazda MX-5 (known as Roadster in Japan), the website aims to deepen the bond between Mazda and its customers all over the world and express gratitude for the support the model has received over the years. The website will be gradually updated to provide information on the past, present and future of the Mazda MX-5, including a look back over the model’s 25-year history, messages from the engineers behind its development, and event notices and reports.
During the 1960s and 1970s, numerous lightweight and fun-to-drive sports cars offered nimble handling and free-spirited open-air motoring. In the 1980s, Mazda decided to resurrect this spirit with a new roadster for the modern age. Using the latest engineering techniques of the time, Mazda developed the MX-5 and announced it at the Chicago Auto Show in February 1989 as a reminder that driving could still be fun despite ever-stricter safety and quality standards. Through a variety of product improvements and full-redesigns in 1998 and 2005, the body has been kept lightweight and weight distribution optimized in order to enhance driving, safety and environmental performance, while preserving the pure driving fun that is unique to a lightweight open-top sports car.
Total production volume of the Mazda MX-5 exceeded 920,000 units in December 2013, and the model continues to hold the Guinness World Record for the world’s best-selling two-seater sports car. To date the model has received more than 200 awards from around the world, including Car of the Year Japan 2005-2006.
Popular the world over and passionately adored by a zealous fan base, the Mazda MX-5 is a car that has truly made history. Inheriting the spirit that has remained unchanged since the first generation, the car will continue to offer drivers all around the globe a unique fun-to-drive experience well into the future.
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Mazda MX-5 25th Anniversary website: