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2014 MAZDA3 NAMED TO AUTOTRADER’S “MUST TEST DRIVE CARS” LIST
IRVINE, Calif. (April 16, 2014) – Today, the all-new 2014 Mazda3 was named to AutoTrader.com’s “Must Test Drive Cars” list for 2014. Since its introduction in October 2013, Mazda's best-selling vehicle has garnered over 25 awards, and its retail sales are up 16% year over year.
Of the Mazda3’s win, editors at AutoTrader.com said, “If you haven't driven the latest Mazda3, you're missing out on one of the best all-around cars on the market. Mazda's making moves these days; you should go see what the fuss is all about.”
According to AutoTrader.com research, car shoppers test drive three vehicles, on average, before making their final purchase decision, with 67% of new-car buyers saying test-driving a vehicle is “extremely important” to the car buying process. AutoTrader.com says “the cars and trucks we picked also had to offer a little something extra – something unexpected – that shoppers will really appreciate once they get behind the wheel.”
"The Mazda3 is Mazda's best-selling vehicle worldwide with more than 3.5 million sold, and its success is no different stateside as it comprises more than 30 percent of U.S. sales," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "We are proud that the redesigned 2014 Mazda3 continues to evoke passion and performance along with fuel economy and utility in the compact car segment, and honored to receive its latest acclaim from AutoTrader.com."
The 2014 Mazda3 continues in following the brand's SKYACTIV® philosophy of surpassing expectations without compromise, and is equipped with the complete suite of engineering technologies known as SKYACTIV TECHNOLOGY, and is expressive with distinctive KODO "Soul of Motion" character lines. And additional new technologies abound under its emotive skin, too, with MAZDA CONNECT™, a new-for-Mazda in-car connectivity system developed for safer, focused driving habits, and i-ACTIVSENSE, a safety-first system that includes active-safety pre-crash detection systems.
"The 2014 Mazda3 is surprisingly good in several ways. It looks like a car that should cost much more than its sub-$20,000 base price, it gets great fuel-economy and is a blast to drive. The Mazda3 is also exceedingly versatile tackling road trips and the daily commute equally well. Anyone looking for a compact car that's affordable, but has a sophisticated look inside and out, owes it to themselves to test drive the newly redesigned Mazda3,” says Brian Moody, site editor for AutoTrader.com.
Available in four trims, the 2014 Mazda3 starts at $16,945 MSRP for four-door models and $18,945 MSRP for five-doors. Also, two engine choices are available for either configuration. The SKYACTIV-G 2.0L is standard on i-designated models (SV, Sport, Touring, Grand Touring) and can be paired with either the SKYACTIV-MT six-speed manual or SKYACTIV-Drive six-speed automatic transmission.
Mazda3 i models offer one of the best fuel economy numbers in its class, with four-door models achieving an EPA-estimated 41 highway mpg and five-door models are EPA estimated at 40 highway mpg, regardless of transmission.
The larger SKYACTIV-G 2.5L is standard on s-designated models (Touring, Grand Touring) and is currently available with only the SKYACTIV-Drive automatic transmission. Four-door models offer an EPA-estimated 39 highway mpg while five-door versions are EPA-estimated to achieve up to 38 highway mpg (when equipped with i-ELOOP). i-ELOOP is a capacitor-based regenerative engine braking system aimed at improving fuel economy, particularly during frequent stop-and-go driving. This technology is a first for the Mazda3 and is a segment-exclusive feature.
Available on i Touring models and above is MAZDA CONNECT, a new human-machine interface (HMI) system based on the "heads-up" cockpit display that is aimed to assist motorists to drive more confidently and safely, even if handling larger amounts of incoming data. An innovative seven-inch full-color touch screen layout is employed to let the driver properly balance their primary job of driving while obtaining other peripheral information. MAZDA CONNECT was developed to be a less distracting and more intuitive in-vehicle operating system, its purpose to help increase overall safety as well as create a more pleasurable driving experience.
MAZDA CONNECT connects via Bluetooth® to a smartphone and can easily be updated to ensure users always have access to the latest features and services without the need to swap out hardware. In addition to the current music access channels via standard AM/FM radio, CD and USB/auxiliary port connections, Pandora® internet radio and premium content such as Sirius®
Satellite Radio and HD Radio™ Technology as well as all-new features such as internet-based apps Aha by HARMAN™ and Stitcher™. An optional Bose® premium audio system with Centerpoint® 2 virtual surround sound playback will bring the harmonies and vocals to life for even the most discerning of audiophiles.
The 2014 Mazda3 also is the first vehicle to feature Mazda's all-new Active Driving Display, a clear pop-up panel that is vertically mounted behind the meter hood to provide vehicle speed, navigation directions and other pertinent driving information safely and directly within the driver's line of sight. Standard on all s trims, this feature not only decreases the amount of time a driver is focused away from the road ahead but the virtual information display being located beyond the instrument panel falls in line with where a driver's eyes would naturally be looking. The Active Driving Display automatically folds back into a hidden position when the ignition is shut off.
Standard interior features for all Mazda3 vehicles include a push-button start, a tilt-and-telescopic steering column, Black or Sand cloth seat upholstery, power windows with a driver's side one-touch auto open/close feature, sliding sun visor extensions, a fold-down rear seat, carpeted floor mats, six-way manual driver's seat adjustments with lumbar support as well as auxiliary and USB connection ports.
Created in 1997, Atlanta-based AutoTrader.com is the Internet's ultimate automotive marketplace. As a leading resource for car shoppers and sellers, AutoTrader.com aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. AutoTrader.com, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by AutoTrader Group. Additionally, AutoTrader Group owns Kelley Blue Book (KBB.com®) as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, AIS Rebates™, Genius Labs® and Haystak™. AutoTrader Group is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
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 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).
 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include$795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
For further information: Beverly Braga, Mazda North American Operations, 949-727-6751