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May 1, 2014
IRVINE, Calif., May 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today launched an all-new microsite as part of its pre-order program for the 2015 MX-5 Miata 25th Anniversary Edition. This exclusive web portal will feature a countdown clock to 10:25 AM PDT, May 20, 2014, which is when the pre-order system will be open for interested consumers to place their name in a queue to purchase one of the 100 special edition roadsters.
Pricing for the 2015 MX-5 Miata's full lineup also was released today, with the vehicle starting at $23,970 MSRP for soft top-equipped vehicles and $28,665 MSRP for those equipped with a Power Retractable Hard Top (PRHT). Pricing for the anniversary model, which will be available only with a PRHT, starts at $32,205 MSRP.
"The MX-5 Miata is not about making history but about taking innovation a step further," said Jim O'Sullivan, president and CEO, MNAO. "Twenty-five years after the vehicle was introduced, the MX-5 continues to be the benchmark for light, responsive and fun-to-drive roadsters. It is the genesis from which every Mazda since has been born. With the fourth generation MX-5 on the horizon, we look forward to reinventing the segment once again."
When the MX-5 Miata 25th Anniversary Edition microsite opens, interested parties will be asked to complete a registration form where they can select their choice of transmission and preferred Mazda dealership location. The first 100 verified registrants will be given the opportunity to pre-order an anniversary model. Any attempt at multiple entries will void that participant's offer and disqualify them from the program. The pre-order program will run through 11:25 AM PDT, May 31, 2014, or when 250 customers have registered, whichever comes first. All 100 MX-5 Miata 25th Anniversary Edition buyers will go through an exclusive pre-order process for their vehicle. Registered customers will be contacted directly by MNAO to confirm purchase intent. Upon verification, the customer's information will be forwarded to the dealership of their choosing to finalize the transaction.
Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.
Starting at $32,205 MSRP, the top-of-the-line 25th Anniversary Edition model offers trim-exclusive features such as hand-selected pistons, connecting rods and flywheel to deliver an engine that revs more freely with extraordinary response and acceleration. With only 100 vehicles for sale in the U.S., all anniversary models are outfitted in a deep Soul Red Metallic exterior coat with A-pillars, windshield surround, outside mirrors and a standard PRHT in contrasting Brilliant Black. Seventeen-inch Dark Gunmetal aluminum alloy wheels wrapped in 205/45R17-84W tires and black front combination lamp bezels complete its premium exterior.
The interior is outfitted with exclusive Almond leather seats and door trim with a satin chrome finish used on the louver rings, gauge cluster meter rings and inner door handles. Brilliant Black reappears in the form of the seatback garnish with Piano Black featured on the steering wheel spokes. Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever boot. The contrast color theme continues with distinctive red stitching used on all soft touch points. The decorative instrument panel features a hand-painted Piano Black and red paint gradation with aluminum alloy pedals offering added interior flair.
Exclusive 25th Anniversary Edition badging is tastefully etched into the leather headrests and stainless steel door scuff plates. On the exterior, a single anniversary badge is mounted onto the driver's side front fender and features an identifying serial number.
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
SOURCE Mazda North American Operations
For further information: Beverly Braga, Mazda North American Operations, (949) 727-6751, Eric Booth, Mazda North American Operations, (949) 727-6144