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It is with great pleasure that we are now ready to introduce the fourth-generation Mazda MX-5, (Japanese name: Mazda Roadster). As a member of the MX-5 development team and a passionate sports car enthusiast, I am deeply grateful to all the people who created, fostered and supported this car over the years. To see that so many people around the world continue to admire the MX-5 even now, 25 years after its launch, makes me happier than I can express. It is thanks to their passion, and the different ways owners and fans enjoy this car, that the MX-5 has matured and evolved over the last quarter century. I also wish to express my gratitude and heartfelt respect to the European carmakers that originally pioneered the fun-to-drive lightweight sports car, to our staff in the U.S. who hatched the MX-5 plan more than 25 years ago, and to the many Mazda employees in Hiroshima and around the world who helped refine it and supported its evolution over the years.
Forget the word “compromise” ever existed. Mazda3 is a vehicle that exceeds expectations, from its impressive fuel economy to its sophisticated ride and handling to features that are rare or exclusive in its class like available adaptive high-intensity headlights, Mazda Radar Cruise control and even Active Driving Display, a head-up unit that displays important information helping the driver keep his or her eyes on the road.
The 2016 Mazda3 returns with the formula that has propelled it to win numerous accolades throughout the auto industry. With more than 4.5 million produced since its introduction as a 2004 model, Mazda3 is Mazda’s best-selling nameplate in the world.
Debuting in 2012 as the flagship model in Mazda’s new-generation product lineup, Mazda6 earned high acclaim in markets around the world thanks to the alluring vitality of the KODO—Soul of Motion design language and SKYACTIV Technology’s balance of driving pleasure, environmental performance and safety. This round's update aims to fully respond to customer expectations and Mazda went to extraordinary lengths to bring new levels of depth and maturity to every aspect of the model. In addition to an innovative interior design, the updated refreshed Mazda6 offers the customer greater sophistication and value with enhanced exterior design, functionality, ride comfort, quietness, and safety.
Mazda debuts the 2016 Mazda CX-3 at the 2014 Los Angeles Auto Show. The new compact crossover SUV is the fifth model in Mazda’s line-up of new-generation vehicles that feature the full range of SKYACTIV Technology and KODO—Soul of Motion design. The CX-3 offers all the essentials people look for in a vehicle; a design of overwhelming quality and style, packaging developed solely with the customer’s ease-of-use in mind, and the responsive driving feel that Mazda strives for in every model.
Standing at the vanguard of Mazda’s new-generation product lineup, CX-5 was the first model to fully adopt SKYACTIV TECHNOLOGY and the KODO—Soul of Motion design language. The model offered much more than the basic values of utility and practicality that customers expect from an SUV; KODO design imparted a powerful sense of vitality, and SKYACTIV TECHNOLOGY delivered high levels of both driving pleasure and environmental and safety performance. Not surprisingly, the model was exceptionally well received by customers around the world, and has grown to become one of the company’s core products alongside Mazda3. Since the launch of the original model, Mazda has made steady refinements to the CX-5 each year, aiming to deliver customers even greater value and sophistication. For this round’s update, the company aimed to bring new levels of depth and maturity to a variety of areas, including design, the quality and functionality of the interior, ride comfort and quietness, as well as safety performance.