Posts Tagged ‘Design’
Beauty and Function in Perfect Harmony
Creating a new car is about more than just designing the shape—it’s about approaching every detail with passion.
Read MoreThe All-New Mazda3: Design Inspiration from traditional Japanese beauty
Mazda is on a mission to use cars as a medium to introduce traditional Japanese beauty to the world. Leaning on their rich heritage as pioneers in world-class automotive design, Mazda designers bring profound depth to their vehicles’ design, resulting in a pure, essential beauty that raises the car to the level of fine art.
Read MoreKAI CONCEPT & VISION COUPE Reveal the Future of Mazda Design
KODO Design has been refined to a single “one motion” curve, referred to as “The Speed of Light,” as it uses a subtle concave shape to illustrate dimension and how light plays against the sheetmetal.
Read MoreKelley Blue Book Announces Mazda as Winner of Best Performance Brand and Best Car Styling Brand Awards
This is Mazda’s second consecutive year for the “Best Car Styling Brand” award, while it is the first time Mazda has earned “Best Performance Brand.”
Read MoreEvolving the Art of Japanese Mastery
Mazda has always approached car making differently. Their designers and engineers are more like artisans, who seek mastery of their skills.
Read MoreExplore The Style and Sophistication of Mazda6
Taking an already widely-successful and acclaimed sedan, Mazda engineers and designers worked to move Mazda6 closer to the ideal state of perfection.
Read MoreAchieving the Ideal Driving Position in The Mazda6
In addition to the upscale interior of Mazda6, the same human-centric design principles Mazda applies to all of its vehicles continues in its flagship sedan.
Read MoreDesigning Mazda’s New Home: Explore Mazda’s New North American Headquarters
In August of 2017, Mazda celebrated the official grand opening of its new North American headquarters located at 200 Spectrum Center Drive in Irvine.
Read MoreCX-5’s Interior Indulges Both Heart and Soul
When Mazda designed the CX-5 crossover SUV, the goal was to create a crafted interior with a sharp focus on how the driver and passengers perceive comforts and create a unique connection with the vehicle.
Read MoreAdding a Human Touch to Car Design
Clay modelers bring a two-dimensional car design to life using their hands. Especially in the Mazda CX-5 crossover SUV.
Read MoreMaking Things Better – How Mazda Engineer Ruben Archilla Works
Ruben is a crusader for Mazda’s theory of human-centric design, where the perceptions of the driver are the focal point throughout the development process.
Read MoreDesigners Take Center Stage at Mazda’s Hollywood Gala
The event focused on the company’s leadership with the RX-VISION concept and the MX-5 Miata RF sports car, then moving on to unveil the latest interpretation of KODO design in the 2017 CX-5 crossover SUV.
Read MoreFreedom of design made possible by ingenuity at the production site
Takaki Nakamura is an engineer who develops new cars at Mazda, but his job does not entail coming up with parts for the suspension or creating a beautiful form.
Read MoreIn Pursuit of a Simple Dream – MX-5 Smiles for All
Mazda’s engineers want nothing more than to introduce as many people as possible to the joy of driving a car that moves exactly as you expect.
Read MoreCan a better-looking SUV actually make your drive better?
Our ‘KODO – Soul of Motion’ design philosophy is reflected in CX-9. ‘KODO’ captures the powerful beauty seen in an animal pouncing or a human leaping into action.
Read MoreMazda’s Retail Evolution Dealership Design Implemented Across The Country
By offering an experience customers naturally want to seek out, Mazda can deliver a premium experience that customers expect and deserve.
Read MoreIs the best instrument for creating an emotional design, human?
Even as a small car company, Mazda uses more clay for hand-crafted models than any other automaker.
Read MoreBreathing Life Into a Sketch Through the Unique Beauty of Sculpture
Norio Terauchi, the Mazda design team’s clay modeler, sees the designer’s paper sketch and recognizes his vision, allowing him to create a three-dimensional object with his outstanding skills. That is the moment when what was merely an idea gains a distinct identity. Terauchi infuses a soul into the form as he sculpts the clay.
Read MoreSculpting—Yes, Sculpting—Award-Winning Cars
The clay model played no small part in this process, and Mazda would have none less than a master of clay modeling to help develop the award-winning car.
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